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Planet Starbucks: Caffeinating the World Case Analysis

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Planet Starbucks: Caffeinating the World Case Analysis

Starbucks started in Seattle in 1971 by three entrepreneurs who sold whole-bean coffee. Starbucks had increased rapidly in several regions of the world. With the majority of people coming to Starbucks a dozen times a month. The company looked to move into more of the emerging world. The strategic issue is that whether Starbucks in the future should perform in the global arena and whether it should create a new uniform pricing policy in emerging markets where affordability was the most important in existing markets.

SWOT analysis has been conducted to further analyze this issue.

* Strenghts: Starbucks serves up strong drinks and remains strong as being the leader in the coffee industry market through product diversification, customer loyalty, and high visibility.

We believe in helping communities thrive.

Every Starbucks is a part of a community, and we're committed to helping neighborhoods thrive wherever we do business. It's a commitment rooted deep in our heritage and the belief that we can use our scale to be a catalyst for positive change.

Global Month of Service

Throughout the year, our partners (employees) and customers dedicate their time and energy to create positive change in their local neighborhoods. During our Global Month of Service, this commitment to helping communities thrive is exemplified as partners and customers participate in service projects around the world.

This April, we will kick off our third annual Global Month of Service where partners will lead community service projects focused on the individual needs of the neighborhoods where they live and work. We encourage you to check out the projects that are taking place near you, and invite you to get involved to make a positive impact in your community. See what we're doing on our Community website.

We're proud to share the extraordinary results from our Global Month of Service in April 2012. A sincere thank you to the thousands of Starbucks partners, customers, community members and local organizations from around the world who joined together to make a positive impact. We hope to see you again this April!

What we Accomplished in April 2012

More than 700,000 individual acts added up to significant impact in more than 34 countries around the world

More than 2,100 community service projects completed

More than 230,000 hours of service contributed in just 30 days

The results from this year's month of service surpassed last year's participation with 50 percent more projects around the globe.

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