Prepare Presentation

Choose a company and prepare presentation and group report following the steps below:

Briefly describe the company's background and position on the market

Evaluate the context and competitive environment and their effects on the firm's innovation strategy (e.g. industry structure and complexity; usual time-to-market, etc...)

Analyse and discuss the company's approach to innovation (e.g. radical, incremental; product, process etc...) and provide some examples of company's recent developments

On the basis of these four steps suggest a potential new product/service the company could launch and suggest the steps that a company needs to undertake in this process.

Evaluate potential sources of success and difficulties of this product/service development and adoption by customers.

Choose a company and prepare presentation and group report following the steps below:

Briefly describe the company's background and position on the market

Evaluate the context and competitive environment and their effects on the firm's innovation strategy (e.g. industry structure and complexity; usual time-to-market, etc...)

Analyse and discuss the company's approach to innovation (e.g. radical, incremental; product, process etc...) and provide some examples of company's recent developments

On the basis of these four steps suggest a potential new product/service the company could launch and suggest the steps that a company needs to undertake in this process.

Evaluate potential sources of success and difficulties of this product/service development and adoption by customers.

Choose a company and prepare presentation and group report following the steps below:

Briefly describe the company's background and position on the market

Evaluate the context and competitive environment and their effects on the firm's innovation strategy (e.g. industry structure and complexity; usual time-to-market, etc...)

Analyse and discuss the company's approach to innovation (e.g. radical, incremental; product, process etc...) and provide some examples of company's recent developments

On the basis of these four steps suggest a potential new product/service the company could launch and suggest the steps that a company needs to undertake in this process.

Evaluate potential sources of success and difficulties of this product/service development and adoption by customers.

...