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Rubber Export Situation of Vietnam Rubber Group and Solutions for Export by 2015

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Hochiminh City - 2013

........................................................................................

GRADUATION THESIS

Major

International Business

Topic

RUBBER EXPORT SITUATION OF VIETNAM RUBBER GROUP AND SOLUTIONS FOR EXPORT BY 2015

Supervisor

Dr. Le Van Bay

Student

Nguyen Thai Xuan Vu Student ID 84010900382

Course

2009 - 2013

[pic 4]


TABLE OF CONTENTS

SUMMARY        1

PREFACE        2

  1. Reasons for choosing research project        2
  2. Objective of study        2
  3. Scope of research        3
  4. Methods of research        3
  5. Thesis's structure        3

CHAPTER 1. SCIENTIFIC AND PRACTICAL BASIS OF EXPORT        4

  1. General theory of export        4
  1. Export and the role of export to the economy        4
  2. Vietnam's Rubber and the role of Vietnam's rubber exports to the world economy 7
  1. General introduction about the world rubber industry        9
  1. World rubber supply        10
  2. World rubber demand        11
  1. Experience in management of natural rubber production and export of some countries in the world.        13
  1. Thailand        13
  2. Indonesia        14
  3. Malaysia        15
  1. Lessons for Vietnam's rubber industry        16
  2. Challenges for Vietnam's rubber exports        18

CONCLUSION CHAPTER 1        20

CHAPTER 2. SITUATION ANALYSIS OF RUBBER EXPORT BY THE VIETNAM RUBBER GROUP        21

  1. Introduction to the rubber industry of Vietnam        21
  1. About the history of the rubber industry of Vietnam        21
  2. Characteristics of the rubber industry of Vietnam        21
  1. Situation of  rubber export in the Vietnam Rubber Group        25
  1. About Vietnam Rubber Group        25
  2. Analysis of factors affecting the export of natural latex rubber Industry Group Vietnam        33
  3. Analysis the situation of exports of Vietnam Rubber Group        42

CONCLUSION CHAPTER 2        59

CHAPTER        3.        RUBBER        EXPORT DEVELOPMENT SOLUTIONS OF VIETNAM RUBBER GROUP IN 2015        60

  1. SWOT analysis of the rubber export situation at Vietnam Rubber Group        60
  1. Strengths        60
  2. Weaknesses        60

3.1.3        Opportunities        61

3.1.4.        Challenges        62

  1. The solutions to complete natural rubber exports in VRG        63
  1. Restructuring and improving product quality of rubber latex        63
  2. The solutions of the product prices        67
  3. The solutions of the target market        68
  4. Solutions for marketing activities        71

CONCLUSION CHAPTER 3        72

CONCLUSION        73

BIBLIOGRAPHY        74


LIST OF DIAGRAMS

Chart 1. 1 . Natural rubber production of some countries in        10

Chart 2.1. Rubber plantation area by regions in 2011        24

Chart 2.2. Natural rubber production in the world in 2011        36

Chart 2.3. Production and consumption of natural rubber through the years        38

Chart 2.4. The price of natural rubber in the world        39

Chart 2.5: Rubber Consumption Group through years        46

Chart 2.6. Production of rubber exports in 2012        50

Chart 2.7. Export rubber price        52

Chart 2.8. The results of the Group's business over the years        59

LIST OF IMAGES

Figure 1. 1 . Forecast consumption of automobile tires        13

Figure 1. 2 . Forecast consumption of commercial vehicles        13

LIST OF TABLES

Table 1.1 Areas, output and yield of rubber trees by mode of production, in 2011        8

Table 1.2 Area, production and yield of rubber trees by region in 2011        9

Table 2.1 Production of natural rubber consumption in 2011        37

Table 2.2 Statistics rubber area in 2010-2012        43

Table 2.3 Rubber production in 2010-2012        44

Table 2.4 Export turnover of Vietnam Rubber Group Through the years        47

Table 2.5 Structure of rubber exported through the years        49

Table 2.6 SVR 3L rubber price in January 2012        54

Table 2.7 12 markets leading in the export of natural rubber in 2012        56

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