Strategic Management

What is the strategic management?

Long term and integrated plan

Plan to defy competion

Plan to deal with challenges of environment

What is the scientific definition of strategic management ?

The nature of strategic management is long term plan to deal with competition and environment challenges for creating competitive advantages and earning more than

average revenue .

Strategic management characteristics

long term

competition ( for our enemy )

environment challenges

competitive advantages

History of strategic management

First applied by Britches army .

In 1950 the first conference held to discuss whether strategic management could be applicable in administration .

The result t was YES .

The same situation in war or economic .

Business organization ( under cut through ) completion face the same situation of army during the war .

Strategic Meaning

Science and art of strategy formulation ,implementation and evaluation to achieve objectives of the organization .

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