AllBestEssays.com - All Best Essays, Term Papers and Book Report
Search

Submitted in Partial Fulfillment of the Requirements

Essay by   •  March 12, 2019  •  Thesis  •  8,225 Words (33 Pages)  •  20 Views

Essay Preview: Submitted in Partial Fulfillment of the Requirements

Report this essay
Page 1 of 33

[pic 1]

A STUDY ON CONSUMER RESPONSE TO PAY

PER CLICK ADVERTISING

by

SHADAB KHAN

A thesis

submitted in partial fulfillment of the requirements

for the degree of Master of Business Administration

to Research Facilitation Unit – RFU,

 Faculty of Business Administration,

Iqra University, Main campus,

Karachi

Karachi, Pakistan

APRIL, 2017

Acknowledgements

With the blessings of Almighty Allah who is most merciful and beneficial, I am very excited to present my little contribution to the expansion of some research.  I am grateful to my supervisor Dr.M. Imtiaz Subhani, without his help, guidance and motivation this work would not have been possible. The commitment and dedication reflects my work in this thesis, which can be useful in the future.

I would like to thanks to all my teachers, friends, class fellows and those persons who helped me to complete this thesis. I am very hopeful that this thesis can be informative to other professionals.

Abstract

Advertising over the internet is always powerful as well as beneficial instrument which can reach billions of customers in a moment, it certainly useful tool for companies to growth their consumers for the goods Pay Per Click advertising is used for a number of channels and platforms and Per Click Advertising (PPC) has make it easy to use advertisement by the company. The study aims to examine the consumer response toward the pay per click advertisements. Pay per click advertisement was taken as independent variable while consumer response was taken as dependent variable Unrestricted Non- Probability simple sampling technique has been used to gather data from the targeted respondents. Questionnaire was developed on the basis of likert scale and total 280 respondents were surveyed through questionnaire for the study. One sample t-test technique was implied to examine the data and the results indicate that online advertising enables the company to communicate with customers online.

Table of Contents

S.NO.

DESCRIPTION

PAGE

NO

Acknowledgements………………………….........................

ii

Abstract…………………………………...............................

iii

List of Tables…………………………………......................

v

List of Figures………………………………………………

vi

Chapter 1: Introduction……………………………………..

  1. Overview…………………………….................
  2. Problem statement ……………………………….
  3. Background, Objectives and Significance of the study
  4. Outline of the Study…………………………………
  5. Definitions…..………………………………………

1

Chapter 2: Literature Review………………………………

             2.1 Hypotheses…………………………………………

4

Chapter 3: Research Methods………………………………

  1.  Method of Data Collection………………………..

3.2 Sampling Technique...………………………….…

3.3 Sample size...……………………………….........

3.4 Instrument of Data Collection……………………

       3.4.1 Validity and Reliability test…………………

3.5 Research Model developed……………………

     3.5.1 Statistical Technique……………………………

19

Chapter 4: Results…………………………………………...

4.1 Findings and Interpretation of the result……………

4.2 Hypotheses Assessment Summary…………………

21

Chapter 5: Discussions, Conclusion, Policy Implications and                                

                 Future Research

  1. Discussions ………………………………………
  2. Conclusion………………………………………..
  3. Policy Implications……………………………….
  4. Future Research ………………………………….

26

References…………………………………………………..

28

11

Appendix…………………………………………………….

32

List of Tables

S. No.

TABLE(S)

Page Number

1.

3.1 Reliability Statistics

20

2.

4.1 One-Sample Statistics

21

3.

4.2 One-Sample Test

23

4.

4.3  Hypotheses Assessment Summary Table

24

...

...

Download as:   txt (55.6 Kb)   pdf (852.2 Kb)   docx (1 Mb)  
Continue for 32 more pages »
Only available on AllBestEssays.com
Citation Generator

(2019, 03). Submitted in Partial Fulfillment of the Requirements. AllBestEssays.com. Retrieved 03, 2019, from https://www.allbestessays.com/essay/Submitted-in-Partial-Fulfillment-of-the-Requirements/71604.html

"Submitted in Partial Fulfillment of the Requirements" AllBestEssays.com. 03 2019. 2019. 03 2019 <https://www.allbestessays.com/essay/Submitted-in-Partial-Fulfillment-of-the-Requirements/71604.html>.

"Submitted in Partial Fulfillment of the Requirements." AllBestEssays.com. AllBestEssays.com, 03 2019. Web. 03 2019. <https://www.allbestessays.com/essay/Submitted-in-Partial-Fulfillment-of-the-Requirements/71604.html>.

"Submitted in Partial Fulfillment of the Requirements." AllBestEssays.com. 03, 2019. Accessed 03, 2019. https://www.allbestessays.com/essay/Submitted-in-Partial-Fulfillment-of-the-Requirements/71604.html.