The Smart Entry Exit Devices Company
Essay by Seth Steingraeber • March 25, 2018 • Business Plan • 1,777 Words (8 Pages) • 707 Views
Terra Smart Accessibility
The Smart Entry Exit Devices Company
Competition Analysis
3 February 2018
BRIAN ANDERSON
JON BRENNAN
RYLEY MARBLE
SETH STEINGRABER
DANIELLE THOMAS
Competition Analysis
WHO ARE OUR COMPETITORS
There are several companies that provide similar products to the Smart Entry Exit Device (SEED) and have been relatively established in the assisted living market for physically challenged consumers. These companies generally follow an internet marketing and order format with distribution to consumers via package delivery.
Skylink [strongest position]- An international company with domestic location in Ontario, CA, and foreign offices in Canada and China. This company was founded in 1990 and manufactures all of its products in China. Distribution is primarily via internet sales including Amazon. This company has developed Smart Home connectivity for its devices and is the most significant competition for the SEED. Residential devices retail $220 - $270 depending on the model.
http://www.skylinkhome.com/products/swing-door-opener-dm-50
Olide Chinen Tech - A foreign company based out of China. Founded in 1992, this company is one of the largest Chinese manufacturers of automatic door equipment for assisted living. Distribution is primarily via internet sales including Amazon. Their standard products for residential consumers retail at around $495.
http://www.olideautodoor.com/
Power Access – A domestic company located in New Hartford, CT. Founded in 1978, this company started as a initial engineering venture to assist disabled/physically challenged individuals with access to and from their home (exterior doors). Their standard products are for commercial and residential consumers and retail for $1050 - $1800.
https://www.power-access.com/links.html
CareProdx – A domestic company located in Fishers, IN. A government certified provider, this company provides multiple products for disabled/physically challenged individuals from wheel chairs and bathroom assisted living accessories to door openers. Their standard products are for commercial and residential consumers; the automatic door products retail for $1495-$1945.
http://www.careprodx.com/ada-door-openers/residential-door-opener-solo-model/
WebDoor – A domestic company located in Monroe, NC. The company boasts two brands – BEA and CADET – calling themselves entrance automation experts. Their products are used for interior and exterior applications and made to fulfill residential or commercial consumer requirements. The products retail for $1499 - $2998.
http://webdoor.com/shop/door-operators/
COMPETITIVE ANALYSIS TABLE
Weighted Rating Key:
- Price: 40%
- Quality:30%
- Product Ease of Use: 20%
- Marketing & Advertising: 10%
| Sky Link | Olide Autodoor | Power Access | Care Prodx | WEB Door |
Price | Rating - 9 | Rating - 4 | Rating -5 | Rating - 8 | Rating - 4 |
Weighted Rating - 3.6 | Weighted Rating - 1.6 | Weighted Rating - 2 | Weighted Rating - 3.2 | Weighted Rating - 1.6 | |
Quality | Rating - 8 | Rating - 7 | Rating - 7 | Rating -7 | Rating - 8 |
Weighted Rating- 2.4 | Weighted Rating - 2.1 | Weighted Rating - 2.1 | Weighted Rating - 2.1 | Weighted Rating - 2.4 | |
Product Ease of Use | Rating - 9 | Rating - 7 | Rating - 7 | Rating - 8 | Rating - 8 |
Weighted Rating - 1.8 | Weighted Rating - 1.8 | Weighted Rating - 1.8 | Weighted Rating - 1.6 | Weighted Rating - 1.6 | |
Marketing & Advertising | Rating - 8 | Rating - 7 | Rating - 7 | Rating - 5 | Rating - 8 |
Weighted Rating- 0.8 | Weighted Rating - 0.8 | Weighted Rating - 0.7 | Weighted Rating - 0.5 | Weighted Rating - 0.8 | |
Totals | 8.6 | 6.3 | 6.6 | 7.4 | 6.4 |
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COMPETITIVE POSITIONS
This is how Terra Smart Accessibility ranks the strengths of its competitors based on our competitive analysis table above:
- Quality
- Product Ease of Use
- Marketing & Advertising
- Price
Within the automatic door industry, competition is primarily based on price, type of product, quality of products, and technology. Price plays an important role in the industry's competitive landscape as well. Companies have to sell their products at a price close and below their competitors or risk losing business. However, companies that can offer a good value (most benefit per dollar) can partially mitigate price competition.
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