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Why Is Marketing Research Important to Include All of These Steps in the Research Process?

Essay by   •  September 4, 2011  •  Case Study  •  408 Words (2 Pages)  •  4,411 Views

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Why is marketing research important to include all of these steps in the research process?

It is important to include all of these steps in the research in order to get the most benefits from their research activities. As we know that marketing research is costly. Therefore, it is recommended that businesses follow the marketing process.

Why is the first step the most important?

The aspects of research is often neglected by managers. The formulating research objectives serve to guide the research is the most important steps in the research process because the the research will be both useful and suitable if they are correct. If the research is wrong, the research is surely a waste and irrelevant.

Why is it important for a company to have a well written mission statement?

Companies' mission statement states their overall goals for the organization. These statements are usually included in the employee handbook or brochure or website. It is important to have a well written mission statement to (1) establish company's direction and outline their goals for management and employees to accomplish with a clear objective; (2) inform the public of organization's goal, why they are established and importance of its goals. The mission statement explains why your organization exists - and what its purpose is.

It is important for a company to have a well written mission statement for several reasons. A mission statement as our text states provides employees with a sense of direction and purpose. Mission statements often provide a vision for the company which reflect long term goals of company. A mission statement helps guide decision making by providing a framework for employees to follow.

Our text mentions five key points or characteristics that should be included in a good mission statement. They are as follows:

1) Focus on a limited number of goals

2) Mission statement should stress the company's major policies and values

3) Define the major competitive spheres within which the company will operate.

4) Takes a long term view

5) Should be a s short,memorable and meaningful as possible

A mission statement should also be used as a marketing tool. If it is written properly it should let customers know that your company provides a valuable service or product to the customer. It also shows you provide a quality product or service that the customer can count on. A good mission statement that clearly represents your company's values and polices will increase your number of customers and help maintain

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