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Wilbur Securities and Armoured Car Rentals Private Limited

Essay by   •  March 27, 2012  •  Research Paper  •  1,205 Words (5 Pages)  •  1,736 Views

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WILBUR SECURITIES AND ARMOURED CAR RENTALS SERVICE PRIVATE LIMITED

MARKET DEFINITION

1. Who Is the Customer?

1. Customer Profile -- Renting of Armoured Cars will be focusing on three customer profiles. One being Embassy delegates, next being the Local & overseas business people, third being reporters, celebrities, tourist, ethnic leaders etc.

2. Buying Decision Determinants --before renting armoured cars to the customer we ensure our Bullet proof vehicles have been safety tested & checked, backed with quality assistance like secured Ex military drivers, effective GPS system, Telecommunication system are appropriate in delivery of cars to customer in order gain trust from customers and we offer a competitive moderate price to make their decision easier, the main determinant that we believe will bring the customer to the close is honesty and reputations. !

3. Customer Awareness of Product/Service --our advertising campaign will ensure that the customer knows who and where we are. Our advertisement in business magazine & classified newspapers will be initial progress and we ensure this process will be a thorough, detailed, step-by-step explanation of our product and commitment to our customers' needs.

2. Market Size

1. Geographic --our primary source of customer base will come from the local and foreign countries. Starting from our location in Islamabad and covering all of the other parts which are Karachi, Faisalabad Lahore, Multan, and Peshawar.

2. Details of Market and its Growth -- "Insecurity: it's turning out to be a cash cow business in Pakistan" Security services industry is valued at an estimate of 38 million pounds per annum industry and it is a huge industry in terms of money and all companies should be regulated by each province's private security agencies ordinance, 2000 in respective to their operated provinces . This sector is operated by public and private companies the services provided are prevention of terrorist attacks from its clients, Mobile security to cash and valuables, Guarding & escorting, car & trucks armouring, production & supply of Road blocker and anti-shatter film, detection of explosives, armed force and security services etc . Because of the ineffective operations and corruption in government as well as its owned security companies are the reason for the development of private companies. An estimated increase in terrorism and instability in law & order in most part of Pakistan can only mean more people need protection & security and people trust private companies more than there government. There is a potential demand and reasons for demands are terror attacks, hostage for ransoms, bomb blast etc. This armoured car rental market will hit the market at greater level because it is demanded at the most in the sensitivity places in Pakistan. #

3. Competition

1. Who's the Competition in Pakistan?

Phoenix Armour and security private ltd

Address: P&O, Plaza .I.I. Chundrigar Road, Karachi - 74000, Pakistan

Phone: +92 2111 1288 288, +92 2132 2438 770, Homepage: www.Phoenix.com.pk^

Lyra Limited

Address - L-14, block -22,F.B.Industrial area Karachi sindh - 75950, Pakistan

Phone : +92-21-6361849, Homepage: www.lyra.com.pk^

Sarawan Safety & security Private limited

Address- Room no 602, 6th floor west land, trade centre, block 7&8,KCHS main shaheed-e-milat road, Karachi - 74000, Pakistan

Phone : +o21-352129596, +92-0345-5224769, Homepage: http://Sarawan.net/contact.html^

Rent a car competitors only

Avis Rent a Car, Car rental in Islamabad, Karachi, Lahore, Pakistan.

Headquarter,Car rental in Islamabad, Karachi, Lahore, Pakistan.

Waljis Building,Car rental in Islamabad, Karachi, Lahore, Pakistan.

10 Khyaban-e-Suharwardy

Aabpara, Islamabad, Pakistan.

Toll Free Number: 0800-111-69Car rental in Islamabad, Karachi, Lahore, Pakistan.

Tel: 0092-51-2270751,2870201-9 (Ext:320) Car rental in Islamabad, Karachi, Lahore, Pakistan.

Fax: 2270753, 2820109 Car rental in Islamabad, Karachi, Lahore, Pakistan.

E-mail: info@avis.com.pk ^

White Cab

Avari Towers Fatima Jinnah road , Karachi ,

Pakistan^

Tel:(92-21)

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