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  • Global Automobile Industry in 2009

    Global Automobile Industry in 2009

    Introduction: The most important issue in this case arises from the economic challenges that faced the global automotive industry by the end of the 21st century and how the individual automobile companies were able to use their distinctive competencies to not only stay in business, but also gain a competitive advantage in this globally competitive industry during a time of declining demand and economic uncertainty. This paper will use Michael Porter's five forces as a

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    Essay Length: 957 Words / 4 Pages
    Submitted: October 18, 2011 Essay by Greek
  • The Naked Truth About Models in the Fashion Industry

    The Naked Truth About Models in the Fashion Industry

    The Naked Truth About Models in the Fashion Industry Within the fashion industry, designers, models, agents and scouts rapidly develop a mental metabolism that provides them with a significant role, enhancing their success and familiarity with the ever-changing world of today's industry. Yet for obtaining and recollecting all this knowledge, the severe subject of anorexia nervosa continues to move stealthily into the lives of these imperative figures. The visual texts produced by Mike Keefe and

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    Essay Length: 1,665 Words / 7 Pages
    Submitted: November 3, 2011 Essay by Woxman
  • Scandinavian Airline Systems - Understanding Customer Service

    Scandinavian Airline Systems - Understanding Customer Service

    Understanding customer service Post-module assignment Content Moment of truth ------------------------------------------------------3 Introduction -------------------------------------------------------------------3 Customer satisfaction---------------------------------------------------------------------------------------3 How to implement MOT------------------------------------------------------------------------------------4 Conclusion ----------------------------------------------------------------------------------------------------4 High level -----------------------------------------------------------------------------------------------5 Introduction ------------------------------------------------------------------------------------------------5 Customer service -----------------------------------------------------------------------------------------5 People level ----------------------------------------------------------------------------------------------------6 Process level ---------------------------------------------------------------------------------------------------7 Organization level ---------------------------------------------------------------------------------------------8 The relationship between customer service and company performance -------------------------9 Conclusion-------------------------------------------------------------10 Bibliography-----------------------------------------------------------11 Moment of truth Introduction Jan Carlson, president and CEO of Scandinavian Airline Systems (SAS), is credited with popularizing the term "moment of truth." The first time customer

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    Essay Length: 2,430 Words / 10 Pages
    Submitted: November 9, 2011 Essay by Kill009
  • Competition in the Bottled Water Industry in 2004

    Competition in the Bottled Water Industry in 2004

    COMPETITION IN THE BOTTLED WATER INDUSTRY IN 2004 Identification In this case there is intense competition in the bottled water market. Bottle water is the fastest growing beverage industry in the world. According to the international bottles water association, sales of bottles water have increased by 500 percent over the last decade (http: //www.designboom.com/eng.education/plasticbottle.html). In the last five years, the market for bottled water had continued to grow at rates of nearly 10 percent. The

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    Essay Length: 2,450 Words / 10 Pages
    Submitted: November 17, 2011 Essay by Marry
  • Threats Towards Radical Innovation in the Biomedical Industry: From a Pharmaceutical Perspective

    Threats Towards Radical Innovation in the Biomedical Industry: From a Pharmaceutical Perspective

    John C. Lechleiter, Ph.D., Chairman and CEO of Eli Lilly and Company, recommended during the discussion on health reform changes in the US Chamber of Commerce in Washington, DC, USA 14 May 2009, a focus on innovation in the pharmaceutical industry needed to be encouraged. He argued that if innovation was not placed in "the spot-light" beside quality, access, and expenses it would be hard to avoid what he called "unintended side-effects." Innovation needs to

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    Essay Length: 2,061 Words / 9 Pages
    Submitted: November 17, 2011 Essay by Nicolas
  • Industrial - Organizational Psychology and Personality Differences at the Workplace

    Industrial - Organizational Psychology and Personality Differences at the Workplace

    Personality and Communication at the Workplace Industrial/Organizational Psychology Personality Differences at the Workplace Our different personality traits play a key role in our ability to recognize that while people are different, they deserve respect and care as well. Everyone has different abilities and strengths, but we are all valuable individuals. In the workplace, it is especially important to recognize these differences. Communicating effectively among coworkers is necessary. It can help release the motivation and leadership

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    Essay Length: 2,278 Words / 10 Pages
    Submitted: November 25, 2011 Essay by Kill009
  • Competition in the Bottled Water Industry

    Competition in the Bottled Water Industry

    COMPETITION IN THE BOTTLED WATER INDUSTRY I. CASE BACKGROUND Bottled water was among the world's most attractive beverage categories, with global sales in 2001 exceeding 32 billion gallons and annual growth averaging nearly 9 percent between 1996 and 2001. Both the global and U.S bottled water markets had become dominated by a few international food and beverage producers like Coca-Cola, Pepsi, Nestle, Groupe Danone and Suntory Group, but they also included many small regional sellers

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    Essay Length: 910 Words / 4 Pages
    Submitted: November 28, 2011 Essay by Stella
  • Linear Technologies - a Case of Unidentified Industries

    Linear Technologies - a Case of Unidentified Industries

    A CASE OF UNIDENTIFIED INDUSTRIES MATCHED INDUSTRIES A. ONLINE BOOKSELLER B. BOOKSTORE CHAIN C. ONLINE DIRECT FACTORY TO CUSTOMER PERSONAL COMPUTER VENDOR D. PHARMACEUTICALS MANUFACTURER E. ADVERTISING AGENCY F. COMPUTER SOFTWARE DEVELOPER G. HMO H. FAMILY RESTAURANT CHAIN I. RETAIL GROCERY CHAIN J. DEPARTMENT STORE CHAIN K. RETAIL DRUG STORE L. ELECTRIC AND GAS UTILITY M. AIRLINE N. COMMERCIAL BANK Looking at exhibit 1 from the case, industries E, G, M, N have no inventory,

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    Essay Length: 1,026 Words / 5 Pages
    Submitted: November 29, 2011 Essay by Stella
  • Airasia Airline Marketing Report

    Airasia Airline Marketing Report

    Southeast Asia was the fastest-developing region in the world and it always winning an attention of the investors from the entire world. In fact, in year 2006, the growth in Southeast Asia is expected to be increased significantly which is from 5.5% to 5.7% in 2007(Asian Development Bank, 2006). However, it create a larger market and a huge opportunity for AirAsia which are within AirAsia's market and demographic. In order to define a new market,

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    Essay Length: 284 Words / 2 Pages
    Submitted: November 30, 2011 Essay by paulinekee
  • Canadian Nuclear Industry of Today

    Canadian Nuclear Industry of Today

    Introduction The point of views on the nuclear industry have always been conflicting. While many see it as an infinite source of power, others believe it to be a path of eventual destruction. The positive beliefs have been expressed by many brilliant minds such as Albert Einstein, who said, "The discovery of nuclear chain reactions need not bring about the destruction of mankind any more than did the discovery of matches. We only must do

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    Essay Length: 10,273 Words / 42 Pages
    Submitted: December 4, 2011 Essay by Paul
  • Business Strategy and Policy - Report on Associated Brands Industries Limited

    Business Strategy and Policy - Report on Associated Brands Industries Limited

    OVERVIEW OF FIRM Associated Brand Industries Limited (ABIL), established in 1974 is a leading manufacturer and distributor of snack foods, chocolate confectionery, biscuits and breakfast cereals in the Caribbean. Although we were not provided with the company's mission and vision statement, the aim of ABIL is to maximize profit while providing quality products to satisfy their markets. The Company is headed by Arthur Lok Jack, one of the foremost businessmen in Trinidad and Tobago and

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    Essay Length: 3,435 Words / 14 Pages
    Submitted: December 4, 2011 Essay by Woxman
  • Lifestyle in Different Industries

    Lifestyle in Different Industries

    One of the most common questions I get is how the lifestyle in different industries differs. Everything from the hours worked to travel to your co-workers to your budget and the number of bottles you can buy with that budget. But I'm not the best source on all those questions, because most of my experience has been in investment banking, and before that at Fortune 500 companies. Luckily, one of my friends from university back

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    Essay Length: 261 Words / 2 Pages
    Submitted: December 4, 2011 Essay by Zomby
  • Problem Solution: Classic Airlines

    Problem Solution: Classic Airlines

    Running head: PROBLEM SOLUTION: CLASSIC AIRLINES Problem Solution: Classic Airlines Businesses that are successful put a great emphasis in its marketing plan on defining the market essentials, desires and also the requirements of clients. They always focus on satisfying customers to the best of their ability as they look to maintain them. This paper will concentrate in providing an in-depth and conditional breakdown of Classic Airlines. This paper will illustrate the challenges Classic faces with

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    Essay Length: 2,933 Words / 12 Pages
    Submitted: December 6, 2011 Essay by Maxi
  • Wheels of Consumer Behaviour on Industry and Individual

    Wheels of Consumer Behaviour on Industry and Individual

    Consumer analysis is the tool used to study, analyse and understand consumers and this framework is called the wheel of consumer analysis. This consists of three parts which are affect and cognition, behaviour and environment. Affect and Cognition deals with feelings and thinking that is the feelings consumers have towards a good. The feelings can either be positive or negative and they show a passion of love, joy or boredom, anger or fear. Cognition which

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    Essay Length: 1,052 Words / 5 Pages
    Submitted: December 19, 2011 Essay by Marry
  • What Marketing Strategies That McDonald's Use to Compete with Burger King in the Fast Food Industry?

    What Marketing Strategies That McDonald's Use to Compete with Burger King in the Fast Food Industry?

    E- Learning, which is nothing but a spin off from the Internet, is the latest medium of instruction. This is on the lips of many of the educationalists in the higher education sector as well as the corporate sector. It is claimed that the new system of E Learning is "Magical and Wondrous". But then the question arises here, is E Learning merely a substitute to classroom led training? How can they be better promoted

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    Essay Length: 267 Words / 2 Pages
    Submitted: December 24, 2011 Essay by Nicolas
  • Saudi Airlines Case

    Saudi Airlines Case

    I had flight on 19th December 2010. Due to heavy snowfall flights were cancelled and we were told to go back home by the Saudi airlines staff as there were no operations. Then I was given sat on 20th December (SV 110). But as I arrived at the airport I came to know through a notification at the Saudi airlines desk that there shall be no operations on 20th December 2010. There was no staff

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    Essay Length: 379 Words / 2 Pages
    Submitted: December 26, 2011 Essay by nikky
  • Russia and Beer Industry

    Russia and Beer Industry

    Beer has been a popular beverage in Russia for centuries. The Russian Museum of Ethnography in St. Petersburg even houses an exhibit dedicated to the brewing and consumption of beer, and beer culture. While Russian Vodka remains the national alcoholic beverage, in recent years consumption of beer has risen (Kubilius, 2011). There are a wide variety of brands and types of beer readily available and extremely affordable in Russia, including imported beers. Restaurants and pubs

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    Essay Length: 311 Words / 2 Pages
    Submitted: January 5, 2012 Essay by Paul
  • New Zealand Wine Industry (nzwi)

    New Zealand Wine Industry (nzwi)

    ---------------- CONTENTS 1. Executive Summary 2. Introduction 3. External Environmental Scanning 3.1. Life Cycle 3.2. PESTEL analysis 4. Inter-Industry Environment Scanning 4.1. Potter's 5-force analysis 4.2. Stakeholders Analysis 5. Intra-Industry Analysis 5.1. Competitor Analysis 5.2. Key Success Factors 6. Internal Environment Scanning 6.1. Structure and Culture 6.2. Capabilities & Competencies 7. Situational Summary 7.1. SWOT Analysis 7.2. Directional Policy Matrix 8. International Strategy 8.1. International Value Chain Analysis 9. Strategy Formulation and Selection 9.1. Porter's

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: January 8, 2012 Essay by Paul
  • Innovation in Food Industry; Cargill offering New Specialty Chocolate Paste

    Innovation in Food Industry; Cargill offering New Specialty Chocolate Paste

    EXECUTIVE SUMMARY Innovation in Food Industry; Cargill offering new Specialty Chocolate Paste The most crucial issue in food sector is demand and market opportunities which play an important role in stimulating product innovation. Investment by Cargill's cocoa and chocolate business has boosted Cargill's chocolate capabilities in speciality tastes. Three new chocolate tastes are the first fruits of this investment: chocolate with mocha (coffee) paste, chocolate with hazelnut paste, and an authentic Gianduja (hazelnut) chocolate, and

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    Essay Length: 285 Words / 2 Pages
    Submitted: January 11, 2012 Essay by Maxi
  • Reform of the European Social Model and Its Possible Impacts on the German Software Industry

    Reform of the European Social Model and Its Possible Impacts on the German Software Industry

    1. Introduction In light of the rapid globalization of the world and the less than satisfactory growth registered in Europe, there have been demands on Europe to implement economic and social reforms to adapt to the changing world. This paper seeks to address the changes in the European Social Models and how it could affect specific industries and companies in Europe. The paper initially defines the Social Models and focuses on the Continental Social Model.

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    Essay Length: 2,078 Words / 9 Pages
    Submitted: January 18, 2012 Essay by nikky
  • Collective Bargaining at Magic Carpet Airlines: A Union Perspective

    Collective Bargaining at Magic Carpet Airlines: A Union Perspective

    What did the union do to prepare for negotiations? What additional sources of information might it have used? To prepare the negotiation, the union first creates a negotiation team who will bargain with the company. Then, they determine their goals and look for diverse information to conduct the negotiation. First, they create an opening offer based on the average working conditions and wage rates for flight attendants offered by other, similarly sized carriers. Then, they

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    Essay Length: 541 Words / 3 Pages
    Submitted: January 19, 2012 Essay by nikky
  • Psy 435 - Industrial Psycholog Paper

    Psy 435 - Industrial Psycholog Paper

    Industrial/Organizational Psychology Paper PSY/435 April 10, 2011 Industrial/Organizational Psychology Paper Industrial and Organizational (I/O) Psychology is an application of psychological principles to the workplace. I/O psychology has help people in doing their job correctly and productive, it has help employers treat employees fairly, and make jobs more interesting and satisfying. The I/O has two divisions, industrial psychology which takes management perspective of the organization through the use of human resources and employees. It has to

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    Essay Length: 770 Words / 4 Pages
    Submitted: January 20, 2012 Essay by Greek
  • A Financial Analysis of the Smartphone Industry

    A Financial Analysis of the Smartphone Industry

    A Financial Analysis of the Smartphone Industry Maria Thompson Jared Fowler John Froman Michael Collingsworth Emily Barnes Emily Pounders Robert Crittenden The University of North Alabama September 23, 2011 A Financial Analysis of the Smartphone Industry The industry of Smartphones is rapidly growing. Through our analysis, we have seen companies that have taken advantage of this rapid growth and some that have only experienced moderate growth. Through comparative analysis of financial statements, such as the

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    Essay Length: 3,000 Words / 12 Pages
    Submitted: January 25, 2012 Essay by Paul
  • The Banking Industry of Tanzania

    The Banking Industry of Tanzania

    The banking industry of Tanzania has been growing at a high speed for the last decade. Out of 22 banks, 19 of them have been licensed within a decade. These are good news to the customers. On the other hand this has increased a tremendous competition within the industry. The bargaining power of the customers is high and also barriers to entry are gentle hence allowing more entrants to get to the industry. Finally the

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    Essay Length: 295 Words / 2 Pages
    Submitted: January 25, 2012 Essay by Kill009
  • Brands in the Uk Jewellery Industry

    Brands in the Uk Jewellery Industry

    Most Brands are machines, some fine and sexy, some not so fine and ordinary, but machines nonetheless. If we though explore the origin of the brand and go back to the source it always comes back to creativity, craftsmanship, ideas and innovation or in the best an authentic mixture of all of these. These are largely opposing statements, so for me it is not a surprise that there is much discussion and controversy around the

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    Essay Length: 822 Words / 4 Pages
    Submitted: January 26, 2012 Essay by Paul

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