Ams Region Update
Essay by Marry • June 28, 2011 • Essay • 784 Words (4 Pages) • 2,035 Views
"Going green" is a frequently used term that IT organizations typically associate
only with the data center. After all, it's been proven that over time the costs of
running the data center--cooling, powering servers and more--will exceed
equipment costs. Yet the reality is that IT accounts for only 2 percent of global
CO2 emissions1--meaning that a strategy for conservation that focuses entirely
on the IT infrastructure, despite its importance, is incomplete.
Rising energy costs, limited power availability, increased regulatory scrutiny
(and the risk of fines) and higher customer expectations have made energy conservation
a business imperative. The costs of energy excesses are simply too
high. There are many reasons to go green, including social responsibility. It is simply
the right thing to do. But for businesses, the real benefits of energy conservation
come in the tremendous cost savings realized from a holistic examination of
how IT can impact a variety of factors across the enterprise, starting with:
● The people who commute to jobs, and travel to meetings and training.
● The business operations that can be executed more energy-efficiently.
● The infrastructure, including buildings, factories and trucks, that requires energy to
keep the business operating.
The time has come for a paradigm shift, and IBM is leading the charge--taking
organizational green efforts beyond the data center, to a place where cost savings
and environmental benefits can be realized from a total business perspective.
Through IBM software, organizations can build a comprehensive strategy to cut
energy consumption and costs via a greener approach to IT--by optimizing people,
business operations and infrastructure (IT, Information and Property).
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This paper explores some of the many opportunities and logical entry points that
organizations can take to build a green strategy that makes sense, using
IBM software to move from talking about cutting energy costs and consumption--
to doing something about it.
Software helps organizations go
green--beyond the data center
Use IBM software to:
● Reduce commuting and business
travel via online collaboration.
● Monitor and reduce energy consumption
and costs.
● Consolidate and virtualize
servers and applications to eliminate
floor space and computing
infrastructure.
● Move workloads to other logical
servers, physical locations or to
off-peak hours to use lower-cost
energy.
● Optimize applications and port to
energy efficient platforms to
reduce needed IT resources and
energy.
● Optimize HVAC for hot spots to
reduce energy consumption.
● Effectively manage information
and associated storage needs.
● Optimize business processes to
reduce the energy footprint and
costs of operations.
● Reduce use of paper in business
processes.
●
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