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Analysis the Issues Faced by a Firm with the Toys and Games Industry

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Analysis the issues faced by a firm with the Toys and Games industry

Toys and Games consists of the following some of the following:

Traditional toys or games; those that can be played online or on PCs. These are generally aimed at children under 14 but may be purchased by adults

You should choose a firm that competes in either one or all of the above.

This is a 3000/3500 word paper. You will be asked to carry out a strategic analysis of a firm of your choice. You should specify which company you are focusing on and which sector it operates in. Be careful with your choice as some companies may be operating in many areas and therefore you may have a problem with the word limit!

The report will contain 4 sections. They are as follows:

1. An analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market. Evidence should be provided to support claims and information contained in the report.

2. You should provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm.

3. You should provide a summary of the key challenges facing the organization based on the above analysis (these may be mainly internal or external depending upon the organization)

4. Discussion of the possible strategic options available to the company for dealing with these issues.

YOU DO NOT NEED TO MAKE RECOMMENDATIONS ABOUT WHICH OPTION SHOULD BE CHOSEN

Below you will find some guidance notes for each of the sections of your report

Guidance Notes

Executive Summary

This should be a summary of the findings of the report - not telling me what you did!

The summary contains all the information necessary for a senior manager to understand the key issues including any recommendations for future action. No more than one page. Not page numbered (THIS IS GRADED BUT DOES NOT COUNT IN THE WORD LIMIT)

Table of contents

Introduction/ Background

This clearly sets out the broad industry trends and the background to the case. It describes how the data is to be analysed

. It should contain

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