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Apple Iphone Case Study

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Mallory Herring


English 103

September 26, 2011

The Apple iPhone has single handedly changed the face of technology forever. The small sleek design has simplified the lives of many people around the world. The iPhone makes "having the world at your fingertips" a true statement. It provides contact to limitless people around the world as well as an infinite amount of information all right there in the palm of your hand. This device is defining a generation and simply making life easier.

Steve Jobs, the owner of Apple, had the idea for the iPhone at a time when PDA's and tablet computers were first becoming popular. He had no intention of competing with this new technological market, so he created something revolutionary, combining these things. The iPhone was designed to be compatible with itunes and function by using applications, or apps, to complete specific tasks. This was unlike any other product at the time. The iPhone was first introduced to the public at the Macworld convention on January 9, 2007 and went on to change the way the world communicates.

The advertising for the phone parallels the simplicity of using the phone itself. The commercials normally consist of a narrator describing features of the phone while demonstrating them on screen. It showcases different apps each designed to accomplish certain things. This accurately displays the easiness of using an iPhone and how a person feels more connected to the media through the touch screen. Recently, the company has started the "there's an app for that" campaign, saying that for whatever you need or whatever problem you have there is an app that can help. The organization of these different features is very straightforward and appealing to a broad audience.

The main consumer of the phone is young and relatively wealthy, although this stereotype has recently become challenged. When the iPhone first came out it was very expensive and appealed to a younger, well-off crowd that was looking to flaunt their social status. Now that the phone has been out for a few years and there are multiple versions, it has become more affordable and mainstream. It is almost a necessity for a younger individual to own an iPhone. If you walk around a college campus the vast majority of students are texting, chatting, or listening to music on their iPhone. Even the universities have caught on to the market that these cell phones have provided. Here at the University of Alabama there is a mobile app with maps, bus routes, and student information. The target audience of this would obviously be college age.

The iPhone has also transformed our culture. The constant connection to others in all different places and countries has truly made our world a smaller place. As soon as something happens it is instantly



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