Assessments 2 and 3

Assessments 2 and 3

1. Assessment two- Group Work and Report (circa 4000 words)

Submission date: 17th July, 2012.

1.1. Learning outcomes

Students will achieve the following learning outcomes for this assessment

a) Demonstration of the learning gained and ability to examine and critically evaluate financial services environment and marketing strategies

b) Demonstration of wider reading to support their knowledge and analysis

c) Ability to work in teams and to develop skills of presentation

d) Ability to logical develop their argument and produce a coherent group evaluation of the study in question

You are required to form groups of three to four

Task

You are asked, as Marketing Officer in one of the following two types of FS organisations in China , to undertake a feasibility study of setting up in a new market outside China

1. Bank

2. Insurance company

The feasibility study must take into consideration

1. The environment in the host country and the regulatory framework (what are the critical factors in setting up in this new territory)

2. Choice of Entry market strategy

3. The implications of the Financial Services marketing mix strategy

4. Customer economics and segmentation considerations

5. Product provision, Pricing and distribution strategy

6. Strategy for Building and sustaining corporate reputation and brand in the new territory

This is a suitable format for a feasibility report:

1. Abstract

3. Contents list

4. Glossary

5. Introduction (purpose and scope)

6. Discussion (the main body providing the evidence - use appendixes if necessary)

7. Conclusions (flowing naturally from the discussion)

8. Recommendations (flowing naturally from the conclusions)

9. References (if necessary)

10. Appendices (see section 6).

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