Boeing: Selling a Dream

Boeing has advanced manufactories in commercial and military aircraft which maintains the most complex transactions of the world. They have figured out the initial prices and other components that customers will consider so that they can make operations to have a quick process to sale aircraft. The reason why Boeing has a plan to increase the investment in managing customers relationship is that they understand the importance of relationship building between customers and themselves if they want to sell expensive aircraft.

The program of Dream liner 787 has been the beginner of the products for Boeing to create in April 2004. After that, customers can get benefits from the jet made by Boeing with some groundbreaking innovations. What's more, the 787 can be treated as the lightest aircraft with the least materials and most fuel efficient passenger jet. The category of the 787 line has a better flexibility than the past productions. In order to keep the whole aircraft to be save and delay departure time, The 787 has been loaded a cockpit with tech toys. Based on considering to make comfortable environments for customers, many improvements have been invented to keep the higher pressure and humidity inside so that it can reduce the normal symptoms such as headaches, dry mouth and fatigue.

Jim McNerney has taken over as CEO for Boeing in 2005. What contribution he has made is to establish a massive cost-cutting program, which has made a 84% rise in earning with an 8% increase in income in 2007. These also lead the prices of stock in Boeing to be the peak point in 2007 with the price of $107.