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Business Plan

Essay by   •  February 19, 2013  •  Essay  •  452 Words (2 Pages)  •  1,214 Views

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1. Executive Summary

Due to shrinking profit margins, the local temporary service is turning toward new service concepts. Logistics, optimization and planning services are such concepts that lately showed significant growth potential. For selected customers and industries, significant growth rates can be expected.

The goal of this established business is the operation of a temporary service that offers a selected range of transportation, planning and logistics services. Services will be offered worldwide, but with a focus on regional markets.

1.1 Business Opportunity

The temporary service currently shows a strong growth marked by a higher demand, but also growing costs. The development of new business strategies and solutions seems critical for new players to get market shares and survive in this highly competitive industry. The choice of logistics services, as well as the development of new optimization services, can be one strategy in this field of business. Additionally, sound cost management is of critical importance for a solid stream of revenues. Companies that reacted flexibly to their changing environment with new technologies show significantly higher revenues and margins and increased shareholder value. Especially, new forms of marketing support the successful businesses.

The operation of a temporary service that offers the following services is the core of this start-up:

Jean Simpson

Career adventures

AppleOne employment

Express Employment

1st Choice Personnel

Manpower temporary

Spherion

Will staff Worldwide

Advanced Staffing

This company will not act as a standalone business, but in cooperation with other temporary companies. The key concept is to organize other companies. A strong focus of this business will be placed on the development of new and innovative strategies for the customers that trains anyone as a significant value. The range of services is selected to provide solid growth potentials. This can lead to a fast change of services. Services will be combined to optimize revenues and costs.

The operation of this business requires a good knowledge of the required services to develop a competitive service concept to increase customer satisfaction. It is necessary to cooperate with the customers.

One central goal of the proposed business strategy is the development of a unique corporate identity. Such identity will create customer loyalty and help gain a competitive advantage. Therefore, it is planned

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