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Business Plans

Essay by   •  March 8, 2013  •  Research Paper  •  1,540 Words (7 Pages)  •  1,211 Views

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Thank you to the Triangle Solutions Company, Board of Directors, and Investors, for allowing me once again, to present you with product ideas. I am sure as I was with the other products that my ideas are very much worth your time, money, and business as they are innovative and completely relevant in today's market. All of my ideas come from personal experiences in my everyday life, and experiences that I have related to other people with, some people were friends others strangers, what is important is that we know that these are realistic need that will flourish because of the everyday people in our regular world, they are our consumers.

Today's idea is a very specific type of laundry drying rack designed to attach to (most) window sills: Ideally, it is designed for hanging small articles just under window, and directly over air vents which are placed under the windows in most homes.

Sometimes you have a few small cleaning rags that simply need to be aired out. Sometimes you have a few smaller articles of laundry that don't need to be ran through the dryer, we all do it, to save our clothes and our energy costs. Know body wants to hang their personal, delicate, or intimate articles of clothing outside for everyone to see. We hang our delicate laundry over chairs, on the ends of ironing boards, in the bathroom, on doorknobs, over the radiator, even when it's unsightly at least it is indoors.

Now try the window rack. The window rack is perfect for the little things, unlike those big bulky clothing racks you can never find room for. The window rack is also strong enough to hold a few heavier things, the perfect energy conserver for those 'small' sized laundry loads, and a space saver for you. Tired of trying to find a place to hang those one or two nice blouses you don't want to wrinkle? The strength of the window rack has been tested to hold up to 5 XXL men's shirts, OR, up to three pairs of jeans.

It does take a small amount of hardware to install; it comes equipped with the tools and the hardware necessary as well as a comprehensible instructional guide to make it the simplest do-it-yourself system. Don't worry about ruining your walls or window sills, the hardware is completely minimal and won't cause your home any substantial or irreversible damage. If doing it yourself is not really you style a less permanent and less expensive option is out there. Perfect for apartment and dorm living the lightweight stick-able window rack is applied to the window sill with an adhesive system. Still serving the same purpose of drying or airing out those smaller articles, the stick-able option holds slightly less weight than its more permanent partner, but still saves you energy, and that means money.

It is hard to find market information specifically for hangers or clothing racks, most market information is for sale anyway, if this was a real product for a real company, I would most definitely purchase all the market research I could afford in order to better equip myself for the competitive battle entering the market. What I did learn is that specific forms of lingerie have been suffering in sales since the recession, mostly due to low of consumer confidence and low disposable consumer income, nonetheless companies still push innovative and fashionable products that cater to America's changing demographics (IBIS World, 2013). This is good news for our product.

We are not concerned so much with whether or not those companies are up or down in sales, what we care about is that those companies are still making sales and are not going anywhere. As long as men and women still purchasing ladies delicate articles of clothing, than we know we can target the need for our product. One thing to consider as well, all though many industries did not avoid the recession and its effects, the laundry and linen industry didn't avoid the effects of the recession either. However, consumers never stopped doing the wash, no matter how broke they were, they couldn't afford to be dirty too. Selling products that assist homes in hanging dry there articles while saving them space is hitting the consumers right where it counts; it's their time, their space, and their wallets.

To quote my last product presentation, people value their

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