Café Cherry Drops Dhaka Case Study

Qus: Set up an appointment and visit the campus bookstore, a restaurant, or any business located on or near the university campus. Hold discussions with the decision maker. Can you identify a marketing research problem which could be fruitfully addressed?

We have conducted a service module on the recent growing restaurant known as Café Cherry drops located in the capital city near at Shahid Baki Road, Khilgaon, Dhaka. Café Cherry Drops is comparatively a small scaled restaurant and they have recently started their service business. They always try to provide the best possible service and the good food and they try to differentiate the taste and the newness of the food in with which they enjoy the competitive advantage and hope to achieve the best in the long run. We emphasise their service module in details within this Issue by showing the service blueprint of their day to day activities of service performances. We have recently visited this place in order to view their Restaurant related problem and their main issues they always face by their customer.

We know that every service has some failure. Sometimes it happens consciously and sometimes it happens unconsciously. Basically service failure occurs when the service cannot meet the demand of the customer needs and wants. In order to make any service successful the manager must be focused on customer needs and wants. They have some common issue of problem they might always face like the entry of the restaurant, Out of stock condition, Interior Environment, Slow unavoidable service.

To identifying a major marketing research problem in this restaurant is no car parking space. They have their main problem by their customer and suppliers. When they located this restaurant at 2009, in front of their building there are empty space for enough car parking, but now in 2017 more building and more restaurant comes besides their restaurant building.

Through visiting the Café Cherry drops restaurants-

Our main marketing research problem is no car parking place for the customer they served food to their restaurant.

Hypothesis test: There is hardly any space for any sorts of car parking within this area. As a

Café cherry drops main restaurant business in Khilgaon area, they have to deal with no car parking place area in this place. As an marketing research problem identifier we was identify the major factor that influence their restaurant business by affecting with no car parking place they could not provide to the service customer. The basic main answer regarding their no car parking place is shifting their restaurant building to another place with empty space of car parking facility for their current customer and their supplier. Safe car parking place, empty

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