Cdbm Case

(1) INTERNATIONAL BUSINESS + ENTRY STRATEGIES

(Show understanding of theme and knowledge by providing first with definitions)

* What is international business?

* What is a market entry strategy?

- Show your knowledge and research work that you have done for your chosen company by providing a world map of all the countries they have entered into.

(2) BUSINESS ENTRY STRATEGIES

- Types of business entry methods

(Show marker your knowledge by giving all the names of the types of business entry methods in a diagram, preferably)

* Exporting * Turnkey projects * Licensing

* Franchising * Join ventures and mergers *wholly owned subsidiaries

* What market entry methods did your chosen company select?

* Are the selected market entry methods suitable for this particular market (Vietnam)? If so, what are the advantages? If not, what are the disadvantages?

* If the market entry methods are found to be unsuitable, what are your recommendations? What are their advantages?

(3) KEY FACTORS TO CONSIDER IN MARKET ENTRY METHODS

* Product * Timing * Speed * Cost

* Flexibility * Risk * Payback period * Long term aims

(4) MARKET SELECTION ANALYSIS

* Product fit * Market factors * Competition

* Entry factors * Resources * political and legal

(5) WAYS OF INCREASING COMPETITIVE ADVANTAGE

- Core competence and competitive advantage analysis

* Technical know-how * management know how

(6) MULTINATIONAL EXPANSION STRATEGIES

* Multi domestic strategy * global strategy

* International strategy * Transnational strategy

* What multinational expansion strategies did your chosen company select?

* Are the selected strategies suitable for this particular market (Vietnam)? If so, what are the advantages? If not, what are the disadvantages?

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