Cdbm Case
Essay by Woxman • July 9, 2012 • Essay • 540 Words (3 Pages) • 1,665 Views
(1) INTERNATIONAL BUSINESS + ENTRY STRATEGIES
(Show understanding of theme and knowledge by providing first with definitions)
* What is international business?
* What is a market entry strategy?
- Show your knowledge and research work that you have done for your chosen company by providing a world map of all the countries they have entered into.
(2) BUSINESS ENTRY STRATEGIES
- Types of business entry methods
(Show marker your knowledge by giving all the names of the types of business entry methods in a diagram, preferably)
* Exporting * Turnkey projects * Licensing
* Franchising * Join ventures and mergers *wholly owned subsidiaries
* What market entry methods did your chosen company select?
* Are the selected market entry methods suitable for this particular market (Vietnam)? If so, what are the advantages? If not, what are the disadvantages?
* If the market entry methods are found to be unsuitable, what are your recommendations? What are their advantages?
(3) KEY FACTORS TO CONSIDER IN MARKET ENTRY METHODS
* Product * Timing * Speed * Cost
* Flexibility * Risk * Payback period * Long term aims
(4) MARKET SELECTION ANALYSIS
* Product fit * Market factors * Competition
* Entry factors * Resources * political and legal
(5) WAYS OF INCREASING COMPETITIVE ADVANTAGE
- Core competence and competitive advantage analysis
* Technical know-how * management know how
(6) MULTINATIONAL EXPANSION STRATEGIES
* Multi domestic strategy * global strategy
* International strategy * Transnational strategy
* What multinational expansion strategies did your chosen company select?
* Are the selected strategies suitable for this particular market (Vietnam)? If so, what are the advantages? If not, what are the disadvantages?
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