Ceol Bar Sample Business Plan
Essay by madbananas • March 28, 2016 • Business Plan • 4,606 Words (19 Pages) • 1,247 Views
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CEOL BAR
Business Plan
Prepared by:
Date: 28/03/2014
Table of Contents
Section
Confidentiality Agreement
- Executive Summary
- Company Description
Promoters, shareholders and Board
Advisors
Products and services
Long Term Aim of Business
Objectives
S.W.O.T. Analysis
- Market Analysis
Target market
Targeted share
Market trends
Profile of competitors
Competitive advantage
Benefits to clients
- Marketing/Sales Strategy
Income sources
Marketing strategy
Pricing
Advertising and Promotion
Sales Strategy
- Research & Development
Patents, copyrights and brands
Product/Service Development
R&D
- Staffing and Operations
Management Organization Charts
Staffing
Training Plans
Operations
- Financial Projections
Profit & Loss
Cash flow
Monthly sales forecast
Monthly wages
- Funding Requirements
- Appendices
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of <<Ceol Bar Associates >>.
It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to <<Ceol Bar >>.
Upon request, this document is to be immediately returned to <<Ceol Bar >>.
Signature
Name (printed)
Date
This is a business plan. It does not imply offering of securities.
1. Executive Summary
There are three shareholders involved in this company, Richard McVey, Marc Corrigan and Al Walsh. They have prepared a business plan below for the opening of a new live music venue on Camden Street in Dublin 2.
- Purpose of the plan
We have prepared a business plan for Ceol Bar as we believe it’s one of the most important factors when laying the foundations of a new business. It analyses every process involved in starting up a new company, sets the goals you aim to achieve and manages the overall direction in which you want the company to go.
- Product or service and its advantages
Ceol Bar is a contemporary music venue and gastro pub located on Camden Street, one of Dublin’s liveliest locations. It has three shareholders Richard McVey the General Manager, Marc Corrigan the Bar Manager and Al Walsh the Head Chef. Within Ceol Bar there will be many bars serving an extensive variety of alcohol including spirits, wines, domestic and imported beers and a large cocktail menu. A key feature of the venue will be the Irish bar complete with Irish brewed wheat beers, ales, stouts, and porters. On specific tables there will be pour your own pint taps to allow our customers experience it for themselves. As it’s a gastro pub there will be a wide variety of gourmet food available including gluten free options to satisfy everybody’s needs. Daily deals on food, drink and discounted cinema tickets with Omniplex are available when you dine in Ceol Bar.
- Market opportunity
When conducting research to find our target market, we split it up into three divisions, Geographic, Demographic and psychographic. Ceol Bar will try to encourage people from Donegal to Cork to play gigs in our venue and bring their friends and family along to enjoy the electrifying atmosphere we hope to bring to our venue. The main market we are targeting is the 18-35 year old age group as it is a live music bar and is aimed towards the younger audience. Taking into consideration the gastro side of the venue, we will also be targeting the over 35 age group as families, older couples and everybody living in the Camden street vicinity.
Richard McVey – General Manager
We will have Richard McVey as our General Manager, Richard is from Dublin and has 30 years’ experience in the bar business. He was general manager in Whelan’s for 10 years. He has also managed bars and clubs in Toronto, Washington and Belfast. He has a number of contacts in the Music Industry and plans to utilize these as well as his vast experience to our advantage. He will be overseeing day to day business as well as booking the acts to perform in the venue.
Marc Corrigan - Bar Manager
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