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Come & Fix - a Business Plan

Essay by   •  September 14, 2011  •  Business Plan  •  1,067 Words (5 Pages)  •  2,109 Views

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Come & Fix

Details of the service/product

Come & Fix Auto Repair is an organization that will offer a complete car repair service as well as a full-featured retail parts store. It will be located in Alipore, Kolkata. The auto repair market has a lot of competition; however, almost all only offer service. Come & Fix will differentiate themselves by not only offering a hassle-free repair service, but a fully stocked parts store. Not only will this serve a wide range of customers for both service and parts, but the parts department will support the service department by allowing the service department to turnaround jobs far faster than the competition with generally all of the needed parts in stock and on location.

Come & Fix also differentiates themselves by having 10 bays at garage. This offers incredible value to customers who need their cars fixed right away. Waits for service and parts are ideas not entertained by Come & Fix. Lastly, Come & Fix offers unlimited shuttle service for repair customers making the entire service experience as painless and convenient as possible.

Come & Fix will attract and maintain a loyal customer base through their customer-oriented focus on business. All employees are trained and held responsible for providing superior service, developing a long lasting trust bond with customers. This is very important, especially in the auto repair industry where trust and honesty are not the image of repair facilities.

Mission

Come & Fix Auto Repair aims to offer high-quality auto repair services and a full range of auto parts. Come & Fix will focus on personalized service to its customers by offering convenience and rapid service. Additionally, Come & Fix Auto Repair is technologically savvy with computerized monitoring of all parts inventory, to ensure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover. Finally, Come & Fix will have strong vendor relationships with the most service conscious vendors.

Keys to Success

Come & Fix keys to success will include:

Expedient and convenient auto repair services.

Growing and maintaining a referral network of local towing service companies.

A wide range of auto parts inventory that is (nearly) never out of stock.

Rapid order and delivery of major auto parts items.

Target Market

Come & Fix Auto Repair will focus on meeting the demand of a regular local resident customer base, as well as towed vehicle drop-ins from local and freeway traffic traveling on nearby freeways. Come & Fix Will establish relationships with a few major local tow truck companies for referral business of stalled vehicles requiring a tow to an auto repair facility.

Come & Fix Auto Repair will focus on the middle and upper income markets. This market will look for high quality, rapid service with as much convenience as possible. Most individuals in this market segment are willing to pay an extra premium within the pricing of auto repair services to avoid the common inconveniences of having a vehicle tied up in a repair shop. Come & Fix Auto Repair want to establish a significantly large regular customer base. This will establish a healthy, consistent revenue base to ensure stability of the business.

Convenience, regular referrals from tow truck companies, and high quality, rapid service are critical to capture this segment of the market.

Come & Fix will focus on its target market, the middle and upper class market, and establish a reputable image from that target market's perspective, by offering convenience, expedient auto repair services, customer service excellence, and by working with local towing companies.

Competitive analysis

Competitors List :

1. 3 Hindustan Petrolium Petrol Pumps ( 3 bays each)

2. 2 Bharat Petrolium Petrol Pums (2 bays each)

3. 1 Indian Oil Petrol Pump (4 bays)

4. 2 Local service stations. 1 of Hyundai & 1 of Maruti.

Competitors Service Summary :

Petrol Pumps are offering the below facilities -

 Petrol

 Gas

 Car Wash

 Convenient Stores

 ATMs

Local Service Stations are offering below facilities -

 Car Servicing

 Car Wash

Competitors Strategy & Objectives :

 Individualistic client attention.

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