Computer Shop in Philipines

I. INTRODUCTION

In the Philippines, several individual and institution have pioneered in providing Internet services to people who have natural inclination to computers by the use of low-speed mode of transmission in the late '80s. It is after when the leading telecommunication and broadcasting companies step into the Internet Service Provider (ISP) business that Filipinos finally got the hand of getting wired in the world through the use of Internet.

The technology of ISP succeeded in keeping and pushing the boundaries that leads Filipinos into the next millennium which resulted to a dramatic change in the face of technology communication in the Philippines. Through the use of the World Wide Web, Students, Businessman and other of the same sort found an indispensable tool for research and laxation. Using the variety of websites mailing list, news groups, and chat room, the wired community was able to find new ways to do old things.

To date, it provides an excellent platform for experimenting with almost all types of on-line multimedia services that range from video phone applications to virtual reality environments where participants will interact with each other.

The researchers of this study decided to put up an Internet café to provide information and service to the public by adopting it in the continuing growth of our economy that can further boost the progress of our nation.

II. TYPE OF BUSINESS

The adoption of Partnership Is the most suitable form of business organization.

The name of the business firm is "QUICK LAUNCH COMPUTER SYSTEM". The proponents choose the form of partnership because of the following reasons:

As compared to a sole proprietorship, a greater amount of capital can be accumulated in a partnership because of the number of persons involved.

Better management will result in a partnership because of the concerted efforts and abilities of the partners.

As compared to the corporation, a partnership is supplier and less expensive to organize, there being only few legal requirements.

The partnership's unlimited liability will serve as protection for the partnership creditors thus the letter will not be discourage to extent financial assistance.

III. BUDGET REQUIREMENT

The initial capital is P 500,000.00.

IV. PLANNED LOCATION

Considerations:

 Proximity to the majority of people living are from middle income group

 Proximity to Private hostels setup in different areas of cities.

 Low cost rent

 High visibility.

The location of the business is in Brgy. Tuktukan, Taguig City.

V. TARGET MARKET

The proposed project intends to cater to students and middle income group people. Furthermore will be a magnet for local and traveling professionals who desire to work or check their e-mail messages in friendly environment.

40% Students

20% Business people

30% Middle Income Groups

10% Private Hostels

The large student population will become an important part of the computer shop customer base. The student population continues to grow with the success of the educational institutes. Evening entertainment, access to the Internet, and the up-scale ambiance will attract the students. Business community is growing rapidly with the addition of new companies day by day. Internet café will provide an opportunity to local and traveling professionals to check their emails; this will be an attracting entity for the Middle income group and for the residents of private hostels as they do not have access to the internet at their living places.

VI. TARGET MARKETING STYLE

The marketing program is basically a program consists of the following: Product, price, place and promotion.

A. PRODUCT STRATEGY

The proposed business offers renting of computer for hands-on where you can do your office works ad school projects such as book report, thesis, assignments, and feasibility study. Internet use is also made available, so that the customers can do some research works, know different topics and articles, and even chat with other friends. Computer games and audio video are also offered.

Provide additional products and services you can offer your customers. Secondary products and services you can offer include:

* vending machines

* soft drinks, snacks and meals

* printing

* wireless internet access

* games

* CD/DVD burning

* Sales of computer parts, disks, etc.

* scanning, photocopying service

Internet café is a service business. The success of the business depends upon the quality of the service offer and delivering the service consistently. So a knowledgeable friendly and eager to please staff, state-of-art computer hardware and a clear vision of the market need will help it succeed.

The major cost of an Internet café is the Internet connection. For providing better service, the proposed project will use a High Band width connection for better speed as the project is going to provide service of video chat. It is recommended that the Internet connection should be taken from the best Internet service provider.

B. PRICE STRATEGY

Pricing is considered to be the most critical factor which most often time affect the marketability of the service offered by the business. Pricing will be based on cost plus reasonable mark up. The terms of payments will be on cash basis only.

Rental fees are as follows:

Hands-on/Games/Internet use P 25.00/hr.

Printing Jobs:

Black and White Php2.00/page

Colored Php20.00/page

Laser/DeskJet

...