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Consumer Behavior

Essay by   •  June 20, 2016  •  Coursework  •  288 Words (2 Pages)  •  981 Views

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Consumer Behavior

Randa Rashid 121210175

Khalifa almheiri 111230045

Q5. Differentiate between intrinsic cues and extrinsic cues and provide example of each.

Intrinsic cues are physical characteristics of the product itself, such as size, color, flavor, or aroma. In some cases, consumers use physical characteristics (e.g., the flavor of ice cream or cake) to judge product quality

Extrinsic cues—that is, characteristics that are not inherent in the product (e.g. color, packagin, brand image, price, manufacturer’s image)—to judge quality.

Q6. What are types of perceived risk consumers have to deal with?

Functional risks

Physical risks

Financial risks

Psychological risk

Time risks

Q5. There are many ways consumers handle risk identify and discuss three methods.

Seek information: consumers seek information about a product category from word of mouth, salespeople, and general media. They spend more time thinking of choice and search for information when associated with high risk products

Rely on brand image: when consumer don’t have experience with a certain product they tend to trust a favored or well-known brand.

Buy most expensive model or brand: consumers often feel that expensive products and the best in term of quality.


Q1. What is the theory of classical conditioning? Explain using an example.

Is an automatic response that builds up through repeated exposure and reinforcement. The unconditioned stimulus occurs naturally in response to given circumstances, the conditioned stimulus becomes associated with a particular event or feeling as a result of repetition, and the conditioned response is a response to the conditioned stimulus. The strategic applications of classical conditioning to consumer behavior are associative learning, the need for repetition, stimulus generalization, and stimulus discrimination.

Example :

The dog is conditioned to produce saliva every time the bell rings (stimuli) because he expects food after the bell,the moment the bell rings the dog’s mouth starts watering .



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