Convergence Case

We have all seen it, rather on television, in newspapers, magazines, and now on your computer. The vendors bombard us with the terms like New, Improved, Latest and Greatest, better than ever, and the Fastest. It's amazing when it's for the same product; the listing is somewhat endless on what the product can do. It has becomes so common place consumers have become except to the advertisement and are picking the product not on the Hardware of Software capabilities but are purchasing product strictly on emotions. This is probably not the right way to make a purchase, and here is why.

Latest and Greatest

Let's talk about the "new and improved" as well as the latest and greatest" this is only true for some things and others come and go without anyone remembering them. For instant; New Coke, Pepsi Free, Ma Bell, AT&T and the New AT&T, however, when it comes to technology the consumer tend to want the latest and greatest and are willing to changes as soon as a new product comes out. For instances: iPods, Hi Definition Digital Televisions and the top computer equipment and that is where the issue starts.

Like buying a car the moment you but the computer is the moment it becomes outdated, with the exception you don't drive it out of the showroom, you carry it out of the store and brake the seal on the package, bam the computer is outdated. Consumers expect their computer's to last for years, and the through to the computer becoming obsolete right after the purchase has led consumers to make illogical decisions.

Bleeding, Leading Edge

When it comes to computer, being on the leading edge of technology can be a good thing. However, being on the bleeding edge could cost and most often turn into a not so good thing. This is because bleeding edge is a technology that is so new that the end-use may be at risk when it comes to the stability of the technology. This in turn can cost the use in productivity, but mostly it could cost them more in the long term than that of the tried-and-true technologies of current day. There have been rewards for successful implementing early adoption of a new computer product, but you have to keep in mind the lifecycle could be longer and sticking with the current standard product. The cost is not the only dangers the consumer faces when selecting a bleeding edge product, there is the chance of be stuck with the white elephant in the room. Understand that once you have implemented the new product of brought into new technology there could be no turning back, as lease for a period of time.

After Implementation

After adoption of a new technology there is always a chance of a price drop once the technology goes worldwide, but the consumer that purchased the product when it was classified as bleeding edge has served as the shack out provider. The bleeding

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