Critically Review of the Current Social Media Presence

Who

Where

Channel

What

Content

When

Frequenc-y

Why

Propose

Opportunity

Performance

Company

Facebook

• Text
• Link
• Photo
• Hashtag

Share drink picture and office website link

Little like, comments and no share

1 post per day

Improve brand awareness

• Not much followers
• Few conversation

Twitter

• Text
• Link
• Photo
• Hashtag

Sharing hot events and office website link

Little like, comments and share

8 posts per day

Improve brand awareness

• Followers more than Facebook

• Some  

conversation

We chat

• Text
• Picture

Sharing news about Happy Lemon

A lot of view, few like and no comments

6 posts in two years

Inform new store

• No conversation with target

Instagram

• Picture
• Text
• Hashtag

Sharing drink picture

Little like and eve no comments

1 post one day

Improve brand awareness

• Not much follower
• Few conversation

YouTube

• Video

Introduce different taste products

No share, comments and like

Long time no use

Introduce new taste drink

• Few followers
• No conversation

Consumer

(Chatime)

Twitter

• Comment

Interacting with brand

Positive brand experience

Frequent

Praise and seek help

• Few share, like but some interaction with brand
• Positive comments

Instagram

• Photo
• Hashtag
• Comment

Sharing photo

Positive brand experience

Not frequent

Praise

• Few like
• Share positive brand experience

Tripadvisor

• Photo
• Comment

Sharing photo and comments

Share positive and negative brand experience

Not frequent

Praise and complains

• Positive comments
• Negative comments

Yelp

• Photo
• Comment

Sharing photo and comments

Positive brand experience

Not frequent

Praise and  complains

• Positive comments

Competitor

Facebook

• Text
• Photo

Share drink picture

Little like, some share and comments

1 to 2 posts per week

Introduce new taste drink

• Follower more than Happy Lemon
• Some conversation

Twitter

• Text
• Link
• Photo
• Hashtag

Sharing photo and informing special offer

Some like and  comments, little share

1 to 2 posts per week

Improve brand awareness and engagement

• Follower more than Happy Lemon
• Conversation more than Happy Lemon

Instagram

• Picture
• Text
• Hashtag
• Short video

Sharing photo

Some like and few comments

Average 1 to 2 posts per week

Improve brand awareness and engagement

• Follower more than Happy Lemon
• Few conversation