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Critically Review of the Current Social Media Presence

Essay by   •  March 18, 2017  •  Essay  •  505 Words (3 Pages)  •  470 Views

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Critically review of the current social media presence

Who

Where

Channel

What

Content

When

Frequenc-y

Why

Propose

Opportunity

Performance

Company

Facebook

  • Text
  • Link
  • Photo
  • Hashtag

Share drink picture and office website link

Little like, comments and no share

1 post per day

Improve brand awareness

  • Not much followers
  • Few conversation

Twitter

  • Text
  • Link
  • Photo
  • Hashtag

Sharing hot events and office website link

Little like, comments and share

8 posts per day

Improve brand awareness

  • Followers more than Facebook
  • Some  

conversation

We chat

  • Text
  • Picture

Sharing news about Happy Lemon

A lot of view, few like and no comments

6 posts in two years

Inform new store

  • No conversation with target

Instagram

  • Picture
  • Text
  • Hashtag

Sharing drink picture

Little like and eve no comments

1 post one day

Improve brand awareness

  • Not much follower
  • Few conversation

YouTube

  • Video

Introduce different taste products

No share, comments and like

Long time no use

Introduce new taste drink

  • Few followers
  • No conversation

Consumer

(Chatime)

Twitter

  • Comment

Interacting with brand

Positive brand experience

Frequent

Praise and seek help

  • Few share, like but some interaction with brand
  • Positive comments

Instagram

  • Photo
  • Hashtag
  • Comment

Sharing photo

Positive brand experience

Not frequent

Praise

  • Few like
  • Share positive brand experience

Tripadvisor

  • Photo
  • Comment

Sharing photo and comments

Share positive and negative brand experience

Not frequent

Praise and complains

  • Positive comments
  • Negative comments

Yelp

  • Photo
  • Comment

Sharing photo and comments

Positive brand experience

Not frequent

Praise and  complains

  • Positive comments

Competitor

Facebook

  • Text
  • Photo

Share drink picture

Little like, some share and comments

1 to 2 posts per week

Introduce new taste drink

  • Follower more than Happy Lemon
  • Some conversation

Twitter

  • Text
  • Link
  • Photo
  • Hashtag

Sharing photo and informing special offer

Some like and  comments, little share

1 to 2 posts per week

Improve brand awareness and engagement

  • Follower more than Happy Lemon
  • Conversation more than Happy Lemon

Instagram

  • Picture
  • Text
  • Hashtag
  • Short video

Sharing photo

Some like and few comments

Average 1 to 2 posts per week

Improve brand awareness and engagement

  • Follower more than Happy Lemon
  • Few conversation

...

...

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