Culture Case

In this highly competitive arena, innovation is rife. From introducing new technology and broadening the product portfolio to positioning the brand and deepening customer relationships, there are several key drivers gaining widespread attention. And there are 3 innovatives in Ikea,first is operating mode,second is marketing strategy,third is service means.

One of innovative ---operating mode

IKEA is pursues the overall cost leadership and differentiation strategy simultaneously, and continuously improve the level of cost-effective and value innovation to deliver unique value at a low price; IKEA use of "reverse thinking" is the first implementation of the "module-oriented design and production, furniture, large-scale production and logistics achieved; IKEA pioneered experiential, open marketing show live effect to the showroom.

One of innovative ---marketing strategy

There are 5 innovatives about marking strategy.

1.a bold breakthrough, open some stores in suburbs.

2.customer segmentation, focus on young consumers

3.Emphasized simplicity, attention to detail

4.Furniture store also travel destination

5.make a creative promotional by activities

Ikea's the founder of Ingvar Kamprad think enterprises are able to fission in the form of growth because they constantly innovative furniture marketing concept.

One of service means

Commercialization of contemporary society, the product market to obtain is not only on the quality and price of the product, the service is critical. then,The IKEA distinctive services is reflected in the self-service and product catalog manual.

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