Ducati Case
Essay by krishns • August 17, 2013 • Study Guide • 639 Words (3 Pages) • 1,346 Views
Manu
Harley Davidson
Country
Major American Manufacturer (>650cc) market
Strength
Dominated U . S heavyweight manufacturer. Prototypical example of "lifestyle" company. Represented freedom and rebelliousness. Had strong branding . Offered 23 models in 4 major families ranging from 5,595 to 20,360. Strong in Cruiser market
2000 Financial Summary
15'th consecutive year of rev and net income
18.5% to $2.2 billion in revenue
General Merchandise 23.5% gain
78% of Harle y sold in USA
Production
204,500 motorcycles
Global Presence
Modest. Recently increased its presence in Europe by fine tuning its bikes. Strong in ASIA.
Stock
Public in 1986. From 1986, stockholders have realized a compound annual growth of 40%
Manu
Honda
Country
Major Japanese Manufacturer
Strength
World largest manufacturer. Had a strong reputation of reliability and technical excellence. - 4 stroke technology, low emission, fuel efficient 4 stroke designs
2000 Financial Summary
Production
5.4 million (including scooters and small displacement bikes).
Global Presence
Entered US market in 1959
Stock
Manufacturing model
Shared tech, engineering, marketing and distribution with its automobile division
Origin
In 1969, introduced "superbike" boom represented major shift in motor cycle industry
Models
Competed in all segments of the motorcycle industry. 23 models of >500 cc motorcycles ranging between $5000 to 19,000. US Avg price $9,300
Manu
BMW
Country
Europe top automakers
Strength
Automobile accounted 60% of sales
Bikes pioneered technical innovations - advanced supspension, fuel injection and ABS
2000 Financial Summary
Company posted record sales in 2000 20% growth
Production
Automobile
Global Presence
Entered US Market in 1975
Stock
Manufacturing Model
Origin
Celebrated 75'th anniv in 1998
Models
Specialized in touring bikes - 11 models
Cruiser and Performance bike
8,000 to 19,600. Avg price $14,500
Manu
Truimph
Country
Strength
Worlds most notable brands in the 1950s. Gained rep of virtually unbreakable bikes after turnaround
2000 Financial Summary
Production
Global Presence
Stock
Manufacturing Model
Applid Japnese prod techniques
Origin
1902 started production
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