Green Grass Spa Business Plan
Essay by margarette27 • February 13, 2018 • Business Plan • 4,561 Words (19 Pages) • 938 Views
EXECUTIVE SUMMARY
Green Grass Spa is a spa company that was established on November 29, 2011. This company was built by the group of friends namely Mary CarmellCatayas, Laica Marie Felisilda, Angel Faye Gabisan, Kylee Sabine Sarmago, GladezAlmaden and Hazelle Faye Rabaya. Back to their college days, they have undergone stress, pressure and troubles, these have brought them the realization to how importance relaxation is. As a result, they already planned ahead as a student, to build this business in the future.
The company is located at Cebu Business Park. We consider this to be the best place to locate our business because it is suitable and accessible for our client.
They are aiming to become one of the best spa business in the country and hopefully to expand worldwide. Their main ambition is to be a widely known as a spa service that would make you feel like the comfort at home. We are promised to provide our clients the luxury of relaxation. Green Grass Spa has highly professional masseuse, free wifi, provides you hygiene and safety, comfort of mellow music and aroma and most importantly very pleasant and entertaining masseuse that additionally make your spa experience more relaxing and enjoyable.
Clientele can also avail our products via online ggspa@gmail.com or can call (032) 343-0596 for bookings, reservations and inquires.
SITUATIONAL ANALYSIS
With over 5 years of experience in the field, we offer quality services to those looking for a place to relax, unwind and get away from the bustling crowd of the city. Currently it focuses on providing the best quality services and products to loyal customers
Green Grass Spa is entering their 6th year of business. The business model has been well received and marketing is especially important to maintain growth and market penetration. In addition to offering more services like sauna and shower’s, Green Grass Spa’s main activity is the creation and implementation for relaxation programs and services for the customers.
Due to the recent downturn in the spa industry, the Green Grass Spa primary source of business, this is to offer spa services, has decline because of the many spa services that have emerge through the years. This has resulted in an obvious decline in sales and customers purchasing the products and services offered.
As a result, this year the basic market need, for the GG Spa is the reduction of corporate costs and the increase in employee efficiency that can be achieved through long-term wellness programs.
MARKET SUMMARY
Marketing is a vital key towards achieving success in any business endeavor. Success requires a lot of exertion; every business undertaking should meet and even exceed customer’s needs and satisfaction. For a business to grow, it should be able to reach out its potential market/ consumers and patrons. Offering high quality products and services and meeting the changing demands of the customers would help the business to stay ahead of the competition.
- Market Profile
The breakdown of the market for spa falls in every diverse grouping. Individuals, as well as organizations demand the services we provide. In order to provide the greatest depth of information, the market segments have been broken down into private and public organizations, schools and the public.
- Private Organizations
This market comprises of businessmen and other people who works in the field of business. This market needs relaxation to relieve their stressful works that related to business in just an hour.
- Public Organizations
This market consists of public employees, government departments and agencies and all people related in the field of public related agencies. This market demands spa as their past time to their government works.
- Schools
This market consists of students, teachers and school staffs and workers. The main target clients of this market are the students who demand a lot of relaxation because this market have a lot of stress, pressure, and tension in their school.
- Public
This market refers to all kinds of people that are not under the above mentioned market. They are usually these people who are avail our service because their usually the people who are in need of relaxation.
- Market Segmentation
- Private Organizations
Private organizations make up the single largest portion of our service client base. Private organizations such as businesses, corporations, and political organizations owners and employees are mostly in need of our spa services. Therefore, these people generate larger revenues because of they want relaxation that could relief the stress. They usually pay our costly services because it is for the special market who avail this kind of service.
- Public Organizations
Government agents or employees are mostly under pressure because these are the people who pass the deadlines that the government need. The second single largest segment, the public sector, can save money and give back to its community at the same time. These markets are moderate in scale, with middle to low revenues generated. They demand services that are likely similar to what the private organizations want and need, but differs on the kind of service that stick to their budget.
- Schools and Institutions
Schools and institutions comprise a big population that greatly affects the number of demands for our spa and facial services. Students always avail services that fit to their allowances and if there is necessary to feel the relaxation as for student need to relief stress. They are the third largest scale in the market for everywhere we go, there are schools, may it be public or private, that really exists and are in need for relaxation for students’ satisfaction.
- Public
This segment has no direct information to compile for a description. It consists of any spa and facial services that fit to the above mentioned market. Most of the client under this market avail the services of what they are truly need.
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