Guideline for the Strategic Plan Project

GUIDELINE FOR THE STRATEGIC PLAN PROJECT

1. COMPANY BACKGROUND

1. Company history (name, location, founders, founding year, legal form, etc)
2. Business description
3. Management description
4. Operation (size, number of employees, geographic coverage, sales, net income, etc.)
5. Important events/milestones

1. SITUATION ANALYSIS

1. Macro-environment analysis (STEEP)
2. Industry analysis (five forces, driving forces, competition, etc.)
3. Internal environment or company analysis:

• Assess current strategies: how does the company perform strategically and financially?
• Financial analysis (growth, percentage of sales, ratios, etc)
• Assess resources, capabilities, competences: How do the company’s resources/capabilities/competences stack against those of competitors?
• Assess the company’s value chain
• Perform SWOT analysis for the company

1. Conclusion about the situation of the company

1. VISION/MISSION AND GOALS

Based on the situation analysis, you suggest:

• Should the company change it vision/mission?
• If they don’t have, suggest a vision/mission for them
• What long-term goals (three years or five years) and short-term goals (one year) should the company pursue?

1. STRATEGY

• Based on the situation analysis, you suggest new strategic directions for the company:
• What specific corporate (if relevant) and business-level strategy should the company use? Provide detailed explanations as to why the strategy is effective for the company.
• What are the specific elements of the strategy?

1. STRATEGY IMPLEMENTATION

• Specify what actions the company should take to implement the new strategy?
• What resources and/or capabilities should the company need to acquire or develop to implement the new strategy?
• How should the company change its structure in order to implement the new strategy?
• How should the company change its personnel in order to implement the new strategy?
• How should the company change its culture to implement the new strategy?

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