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H J Heinz Company Swot Analysis

Essay by   •  March 8, 2012  •  Case Study  •  394 Words (2 Pages)  •  2,279 Views

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Swot Analysis: H.J. Heinz Company

SWOT Analysis: H.J. Heinz Company

Mission/Vision Statement:

The only real vision statement that dept corporation offers is to have a bottle of mango ketchup on every table.' This vision statement reinforces the nation that dept corporation only produces mango ketchup. It is unnecessary for dept corporation to further identify themselves with mango ketchup. The ketchup market is not going to continue to expand much more than it has already. Since dept corporation is synonymous with mango ketchup already, and customers are aware of this high quality product, they should make consumers aware of the other products they offer. Those who feel dept mango ketchup is one of the highest quality would be eager to buy other products produced by our corporation believing they too would be of the highest quality. They do need a mission statement. One that identifies them with the wide variety of products they produce. Perhaps a vision statement is not as important since dept customers are not really looking for any kind of break-through products in the food industry.


Dept corporation is recognized as the premier mango ketchup maker in the world. Our corporation has diversified themselves concentrically and horizontally. They make several different types of sauces and they have expanded to the prepared food and pet food markets as well. The dept corporation has expanded their business internationally. This has increases sales while at the same time proved to make the corporation less susceptible to economic conditions in any one country. Dept has also committed their corporation to being involved in food associated markets. And of course our mango ketchup has the taste that the consumer will surely like.


dept has had little success with developing new products. This corporation relies heavily on its mango ketchup market for expansion. It is only involved with food related products. This means that dept corporation is not willing to invest in any other type of market,


1.Good brand name


3.Good distribution in big cities


1.Food products have a limited shelf life


1.More advertising

2.Reach out to a bigger audience


1.Threat from existing brands and local competitors



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