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Lululemon Athletic Inc Case Study

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Case 6  - Lululemon Athletic, Inc.


Y: Draw up and label the five forces analysis model/diagram with one characteristic each. Describe and evaluate the strength (weak, moderate, or strong) of one of the competitive forces confronting Lululemon in the market for performance-based yoga and fitness apparel? Evaluate the same force from a Tawhidic perspective. Next, evaluate the same source from one of the specific principles of Maqasid al-Shari’a.



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  • Lululemon has introduced its products to provide clear information to customers.
  • Among the information delivery strategy that has been designed by Lululemon is provides a yoga studio, health club and fitness center to our customers and at the same time introduced the product and offering products manufactured by Lululemon.
  • In addition, the use of new technologies such as creating your own web site is a key strategy to deliver critical information Lululemon clearer to customers. All the information posted on the web site will attract customers to know more about the products manufactured by Lululemon.
  • Generally, the concept of Tawhid is holding all Muslims who believe in Allah, His ,
    From the perspective of Tawhid against all human activities including entrepreneurship as sell or buy any goods based on the principle of Tawhid, which give priority to ethical business deal in Islam.
  • Entrepreneurs or traders which is the Caliph was entrusted by Allah swt to maintain and always follow the rules of Shariah, which existed from the Quran and Sunnah.
  • Al-Quran and Sunnah are the main sources of Islamic law and a guide to all Muslims, which encompasses all aspects of life in the business world, including Islam.
  • Al Quran and Sunnah also contain rules and regulations on economic activities such as trade and business in order to ensure that every human being involved in the business avoid the heinous nature (Mazmumah) and should always be adorned with merit (Mahmudah).



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