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Mgt 700 - Case Study Hy Diaries

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MGT700 | Group Assignment 1: Case Study (Hy Dairies, Inc)

Case Study 3.1


Case Study Summary

According to the passage, Rochelle Beauport is a woman with different color in the Hy Dairies Company. She had been offered a new position from assistant brand manager to market research coordinator by Syd Gilman, the vice president of marketing in Hy Dairies, for her successful effort of improving the sales of Hy 's gourment ice cream. Syd Gilman rewarded her with the new opportunity of position in order to give her new experience of working level and enhance her career in Hy Dairies. Rochelle Beauport in other hand, enjoyed her former position better as it seems to be more challenging and directly affected the company's profitability than the new position which was more towards backroom job. Since the new position was thought not to be the route to top management in many organizations, Rochelle thought that because of her differences, she has been place apart and unimportant to the company. Even she felt reluctant, she did accept the offer. However, Mr. Gilman did not realize that he actually had given Rochelle a wrong perception about the whole situation.

MGT700 | Group Assignment 1: Case Study (Hy Dairies, Inc)

Discussion Questions

Question 1

Apply your knowledge of stereotyping and social identity theory to explain what

went wrong here.

The stereotyping occurs when people make a generalization, usually exaggerated or simplified (and potentially offensive) that is used to describe or distinguish a group. Whereas, social identity theory is a theory developed to understand the psychological basis of discrimination.

According to the case study, what when wrong here is that, Mr. Gilman misperceived that Rochelle would love his new position proposal as he also had gone through the same position before he can became what he is today. Therefore, he would like Rochelle to have the same opportunity by offering her the same position, so that she can broader her experience and enhance her career. In this situation, Mr. Gilman actually had failed to recognize Rochelle's different self and social concepts. With different background, social identity, work experiences and characteristics, finally engaged them in stereotyping.



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