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Monitoring of Marketing Plan and Ethical Issues

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Beijing International Vocational Education School

              

[pic 1]

BTEC Higher National Diploma

Assignment Cover Sheet

Name(s) of Student

Candy Song

Telephone no. and Email

18801379454

waxjls@qq.com

Intake /Class

2009/ M 2

Course Title

BTEC Higher National Diploma in Business (Finance)

Unit Title

Unit 19 Marketing Planning (L5)

Assignment Title

Assignment 3 (Individual)  –  Monitoring of Marketing Plan and Ethical Issues

No of Credit

15

Assessor

Angie Tan / Cathy Li

Date of Issue

7  June  2012

Date of Submission

4 July 2012

Declaration  

I/We hereby confirm that this assignment is my/our own work and is not copied or plagiarized from any source. I/We have referenced the sources from which information is obtained by me/us for this assignment.

Signature(s) and date __________________________________________________

Student(s) Comments (optional):

‘√’    if this is a re-work  ___

Learning Outcome

Evidence for the criteria

Evidence / Feedback

Assessor’s decision

 √  /  X

Be able to formulate a marketing plan

for a product or service (Unit 19, LO3)

Explain why marketing planning is essential in the strategic planning process for an organisation

3.2

Explain how factors affecting the effective

implementation of the marketing plan have been taken

into account

3.5

Understand ethical issues in

marketing

(Unit 19, LO4)

Explain how ethical issues influence marketing planning

4.1

Analyse examples of how organisations respond to

ethical issues

4.2

Analyse examples of consumer ethics and the effect it

has on marketing planning

4.3

Assessor’s additional feedback and comments (attached additional sheets if required

Grades Awarded

Pass (Tick √)

Merit and Distinction Descriptors Awarded (State  M1, M2, M3, D1, D2, D3)

Signature of Assessor

Date

Signature of Learner(s)

When Oral Feedback Is Given

Date

Internal Verification (IV)

Agree with grades awarded by Assessor. Please tick ‘√’  _____          

or  New Grade(s) if Internal Verifier (IV) does  not agree with grades given by Assessor.

Additional Comments (Mandatory if IV does not agree with grades given  by Assessor)

Signature of IV

Name

Date

Contents

Part I Follow-up to the Marketing Plan

1.0 Importance of Marketing Planning………………………………………………..7

2.0 Effective Implementation of Marketing Plan................................8

Part II Ethical Issues

1.0 Ethical Issues in Marketing Planning……………………………………11

2.0 Organizations Response to Ethics……………………………………13

2.1 Mattel…………………………………………………………….13

2.2 Sanlu Group……………………………………………………………14

3.0 Consumer Ethics………………………………………………………………15

References

Part I Follow-up to the Marketing Plan

1.0 Importance of Marketing Planning

Marketing Plans include determined objectives, appraised strategy and formulated plans. Everyone involved should know what is required and when.

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