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Organizational Structure of Facebook

Essay by   •  June 14, 2013  •  Case Study  •  1,019 Words (5 Pages)  •  2,332 Views

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Facebook is a social-networking site that has a strong organization structure that is appropriate for their particular product; social media. Facebook seems like a simple site that does not require a structure to operate. Facebook launched in 2004 and is currently the most popular social-networking site. People can share photos, stories, life experiences of both positive and negative. This strong organization structure has allowed Facebook to grow and continue to be strong in a competitive marketplace where the product is one's personal life.

Twitter works in the same way but is only set up for chatting through posts, also known as tweets. Tweets are text-based quotes of up to 140 characters and the user's posts it on their profile page (Shetty, 2010). Users can also send pictures and videos through Twitpics and other sources. Millions of people use Facebook and organizations use them to advertise and to promote their services. Facebook is set up where users have friends who can see each other user's posts. They also can tag pictures, providing information on who is in a particular picture.

Twitter and Facebook have developed their organizational structure to become one of the most used social-networking sites in the world today. This spot was previously held by MySpace. MySpace is used mainly by individuals to chat with each other and post pictures and other personal information. Businesses never adapted to MySpace compared to other social networks such as with Twitter and Facebook. For this reason advertising companies have found it more worthwhile to advertise through Twitter and Facebook. First Facebook, and then Twitter determined that to stay in business and be profitable it would require high traffic on the sites and many top advertisers. Once businesses could take advantage of this new web tool, they quickly learned how helpful it was. Users can friend or follow organizations that they have a special interest in.

The organizations can use this platform to promote a product, service, or even cause. Twitter is slightly different from Facebook in the way that the main purpose of the site is to tweet and follow others tweets. It is simple, easy to use, and effective. Twitter has a different business appeal because, unlike Facebook there are no games or other things to do while logged in. Facebook has developed that area of their business and has different games and applications to entertain a person while online. While logged into Facebook a user can also do everything from change their status, check on a friend's status, or post pictures. Facebook also provides the option of chatting with friends and these chats are stored in your messages. Social networking provides a public outlet as well as a personal outlet. Facebook and Twitter both are popular social networking sites and have developed a business structure that supports their organization.

Twitter and Facebook have many organizational functions that support the different responsibilities within the organizations. While Facebook is set up for enormous amounts of marketing through the use of advertising, Twitter allows individual organizations to posts tweets to keep followers interested. Through the use of games



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