Perception Case

Identify two advertisements (one print and one TV/Youtube)

evaluate the effectiveness of each ad in relation to the three factors that attracted your attention to these ads i.e.

stimulus

individul

situational

attention to these ads i.e.

1. Stimulus factors: physical characteristics of the stimulus itself i.e. size, intensity, colour & movement, attractive visuals, position, contrast, expectations, interestingness, information quality. Large stimulus in noticed more than smaller one. Loudness, brightness, longer a scene is shown in an ad the better. Colour and movement are important. Noticeable. Attractive models have a strong affect. Placement of the object. Contrast with the backround.

2. Individual factors: characteristics that distinguish one individual from another e.g. personality, motivation, ability

3. Situational factors: other stimuli in the environment e.g. time pressure, crowded store

attention to these ads i.e.

1. Stimulus factors: physical characteristics of the stimulus itself i.e. size, intensity, colour & movement, attractive visuals, position, contrast, expectations, interestingness, information quality. Large stimulus in noticed more than smaller one. Loudness, brightness, longer a scene is shown in an ad the better. Colour and movement are important. Noticeable. Attractive models have a strong affect. Placement of the object. Contrast with the backround.

2. Individual factors: characteristics that distinguish one individual from another e.g. personality, motivation, ability

3. Situational factors: other stimuli in the environment e.g. time pressure, crowded store

attention to these ads i.e.

1. Stimulus factors: physical characteristics of the stimulus itself i.e. size, intensity, colour & movement, attractive visuals, position, contrast, expectations, interestingness, information quality. Large stimulus in noticed more than smaller one. Loudness, brightness, longer a scene is shown in an ad the better. Colour and movement are important. Noticeable. Attractive models have a strong affect. Placement of the object. Contrast with the backround.

2. Individual factors: characteristics that distinguish one individual from another e.g. personality, motivation, ability

3. Situational factors: other stimuli in the environment e.g. time pressure, crowded store

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