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Slums Case

Essay by   •  December 15, 2011  •  Essay  •  364 Words (2 Pages)  •  1,322 Views

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Yes media has become more powerful and I personally don't think it is beneficial for society but for a robust media yes it is. The masses are prejudiced by the influence of forces blatantly obvious yet always accepted as common practice. Our psyche is convinced of the importance of adhering to societal expectations but this is all due to splendid acts of propaganda and public relation manipulation. This control of an entire population does not stop domestically; however, as its influence extends across international borders and affects the psyche of billions through mass market consumerism. Ever since the advent of mass communication society has been afforded the chance to view others thoughts and be persuaded by any number of foreign opinions.

Today we simply believe media to be another art form, the power to produce massive quantities of an individual's opinions has allowed for people to truly express their inner thoughts widely. No longer did an individual's audience only extend as far as their voice would carry; now all corners of the world could share those thoughts and feelings and the gap of generations could be bridged. This power, as all others, comes to us with its own unique price. The age of public opinion was born with the first mass produced article now it has evolved to a TV show aired through satellites, the ability to affect the thoughts and actions of the masses is now possible. One piece of literature could have just as much impact upon the world as a standing army; one piece of literature is now able to promote an entire international movement which saw the rebirth of many communist nations as well as the creation of the Cold War. After the First World War it became strikingly obvious to the intellectual elite how powerful public opinion had become. During the war effort posters and radio broadcasts had effectively convinced millions to contribute on the domestic front, the programs of propaganda were so appropriately used during the war remained in place to afford industry the opportunity to continue its war-time production rates. This saw its roots with the modern Military Industrial Complexes being created in almost every country on Earth.

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