Smartphone History

Suneel Bakhshi -Head of CEEMEA Sales & Trading Business

Professor Marchand -helped the new management team develop an action plan.

Michael Page, MD--business management, had high EQ and good change management skills, and asked him to orchestrate the implementation process.

Umesh Jagtiani, MD, - regional head of eCommerce for the Sales & Trading business.

Rakesh Joshi -Business Technology team, and Citigroup's Operations & Technology unit to integrate front- and back-office technologies

Anil Prasad, MD - regional head of trading, to manage the trading team.

Joshi had to ensure that CEEMEA had the applications and data specific to their business requirements.

In March 2001, the team launched an in-house solution for customer relationship management. The application tracked information on revenue--broken down into spread and volume by customer, product and country--and account management activities such as frequency of customer calls/visits.

The team launched an online credit engine in July 2001. This application provided information such as credit lines, utilization and quality metrics

In October 2001, a risk analysis portal was released to help the management team assess the risk levels of different countries. The portal included information such as consolidated balance sheets and stress tests.

During 2002, the team launched various features to capture:

Foreign exchange deals--in March (rolled out to 30 countries by mid-2003)

Fixed income deals--in September (rolled out to five countries by mid-2003)

Money market deals--in October (rolled out to seven countries by mid-2003)

The feature for capturing derivative deals would be added later.

The platform offered huge benefits. Information that had previously been fragmented

across multiple systems was brought together to become real-time intelligence easily

accessible by salespeople, traders and managers. Streamlined processing from the platform

straight to the back office systems increased productivity. For example, in Russia, the

treasurer was able to save 25% to 30% of his time per day, and then use the time saved for

more proactive client services. It also allowed easier identification and speedier resolution

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