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e. The poor who would spend their money and efforts in the market directly have no experience in trading, marketing and which commodities suitable for selling with small capital. Aware of this PMU invited an economic expert to give a lecture in starting SMEs, but as mentioned before, this was not effective. To whom low educated and have no experiences, academic knowledge seemed to be too complicated and not understandable. No workshop or field trip for visual learning was prepared for them thus all ideas of starting trading something to them were too vague actually.

f. The idea that the market should be managed in a community-based manner is advisable, however, such a management mechanism is very new practice in Vietnamese communities. Normally, businesses centers are under either legal private bodies or concerned local authorities. There is a need to do feasibility studies or pilot models in this regard. Nevertheless, a couple of community residents can be present in the market management structure. d. There is an ignore factor of competitiveness of this market in competing with bigger and cheaper market 1 km from the site - Binh Tien Market. People around and even those living in the apartment are not buying their daily commodities from Phu Hoa market but from Binh Tien because they can buy thing cheaper and more choices of goods. No one know about Phu Hoa market before because it is brand new, but there was no marketing activities and an interesting point is about the name of the market chosen by local government at district level. Although PAP preferred to name the market "Lo Gom" as it is well-known for long but the local government insisted to put the name "Phu Hoa" with the imply to Phu Hoa traditional common house 1 far from the site, perhaps they would like to build some connections in term of culture and tourism, Fortunately, Phu Hoa market was renamed as Lo Gom recently

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