Star Bucks Case

Star bucks core competencies which also highlights their strength has been a critical point for their succession in the coffee industry. To survive in a certainly competitive industry a company must differentiate themselves from their competitors and gain a competitive advantage over them. These can be specialised skills, product differences, human resources, brand power or marketing strategies. The core competency from Star bucks goes all the way from selecting their coffee beans to producing and selling that special coffee that sets them apart from their competitors.

Value chain analysis

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Starbucks infrastructure

Starbucks stores

All Starbucks stores are fully equipped with the latest technology with equipment and décor designed to give you a relaxed and enjoyable experience when you enter their Stores.

Human resources-

Starbucks has highly trained employees in the coffee industry to select the finest coffee beans from suppliers and roasting them to superior quality. Star bucks employees at the warehouse is reliable and efficient in identifying any defects before packing for distribution.

At the stores all staff is highly trained in coffee making and all have special knowledge in the coffee industry making them unique and more superior to other coffee stores. The focus of Star bucks to provide consumers a high satisfaction of customer service and an understanding of what customers want.

The empowering corporate culture, above industry standard employee benefits, and employee stock ownership programs have aided in crafting an exceptional workforce that takes pride in its work and is treated with dignity. This culture is apparent in all levels of the organization from the baristas and managers, all the way to the

Executives. This is what makes their employees to be the best at what they do because they enjoy it.

Brand/global recognition

Starbucks has built a strong reputation through its brand image for a number of years since the 1990's. They are well known for their product quality and differentiation from their competitors. Starbucks had a clear distinctive brand proposition that focused on a wide demographic of consumers around the globe.

Product innovations

The difference between Star bucks products and its competitors is the initiative and innovation that the professional team at Star bucks bring to the company. Their extensive knowledge, research, creativity and development give Starbucks a competitive advantage which is why it's one of their core competencies. The team at Star bucks developed new coffee styles and array of options for consumers instead of the most typical type.

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