AllBestEssays.com - All Best Essays, Term Papers and Book Report
Search

Syllabus for Crafting and Executing Business Strategy

Essay by   •  June 20, 2012  •  Study Guide  •  819 Words (4 Pages)  •  2,135 Views

Essay Preview: Syllabus for Crafting and Executing Business Strategy

Report this essay
Page 1 of 4

Business Strategy and Policy

NEU - SUMMER 2012

Instructor: Dr. Deane Pham, MBA, Ph.D.

Email: drdeanepham@drphamusa.com

Cell: 407 421 2938 (USA)

0164 133 326 (Vietnam)

Office: TBA

Office hours: by appointment

COURSE DESCRIPTION

This course focuses on the strategy and policy of the firm that must be employed in developing and maintaining competitive position and competitive advantage. It provides students/participant with an A. analytical tool kit for understanding strategic issues that key decision makers or their advisor must face.

Text:

* The Quest for Competitive Advantage: Concepts & Cases 18th Edition by Arthur A. Thompson Jr., Margaret A, Peteraf, A. J. Strickland III, and John E. Gamble, published by McGraw Hill.

Recommended Readings:

* Strategy and the Business Landscape by Pankaj Ghemawat

* The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Case by William Ellet

*

Videos and Websites

* What is Strategy by Michael Porter

* Blue Ocean Strategy vs. Five Forces

* What is Good Corporate Strategy by Richard Rumelt

* The Secret Origins of Corporate Strategy by Walter Kiechel

* Rethinking Capitalism by Michael Porter

* Michael Porter in Vietnam (1, 2, 3)

* Websites: investorpedia.com, thinkers50.com

Others

Other materials will be available via Dropbox.com. You are required to use dropbox.com for this class, please make sure to send your request to access dropbox.com to drphamusa@gmail.com and put your email address on the subject line so your access permission can be set up..

COURSE OUTLINE

A. INTRODUCTION AND OVERVIEW

Class 1: Introduction and Course Overview

Class 2: Charting the Company's Direction - Reading Chapter 1 and 2

Reading Chapter 3 by Ellet

B. CORE CONCEPTS AND ANALYTICAL TOOLS

Class 3: External/Internal Environmental/Financial Analysis

Reading Chapter 3&4

Competitive Strategy - Reading Chapter 5

C. CRAFTING A STRATEGY

Class 4: How to Analyze a Case / How to write up a case

Case analysis class exercise - Mystic Monk Coffee

Class 5: Case analysis class exercise - Whole food

Review for Exam1

Class 6: Competitive

...

...

Download as:   txt (4.6 Kb)   pdf (87.8 Kb)   docx (11.5 Kb)  
Continue for 3 more pages »
Only available on AllBestEssays.com
Citation Generator

(2012, 06). Syllabus for Crafting and Executing Business Strategy. AllBestEssays.com. Retrieved 06, 2012, from https://www.allbestessays.com/essay/Syllabus-for-Crafting-and-Executing-Business-Strategy/29224.html

"Syllabus for Crafting and Executing Business Strategy" AllBestEssays.com. 06 2012. 2012. 06 2012 <https://www.allbestessays.com/essay/Syllabus-for-Crafting-and-Executing-Business-Strategy/29224.html>.

"Syllabus for Crafting and Executing Business Strategy." AllBestEssays.com. AllBestEssays.com, 06 2012. Web. 06 2012. <https://www.allbestessays.com/essay/Syllabus-for-Crafting-and-Executing-Business-Strategy/29224.html>.

"Syllabus for Crafting and Executing Business Strategy." AllBestEssays.com. 06, 2012. Accessed 06, 2012. https://www.allbestessays.com/essay/Syllabus-for-Crafting-and-Executing-Business-Strategy/29224.html.