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Toyota Case

Essay by   •  March 22, 2012  •  Essay  •  406 Words (2 Pages)  •  1,498 Views

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Firstly, I must admit that I know absolutely nothing about cars. I couldn't tell you the difference between a Toyota and a Honda if they were both in front of me. This is why it is essential for commercials to be informative and attractive to teach me the difference. As for the Toyota commercial for their Prius, I feel like it missed its mark. It did not communicate well with its target market, which was supposed to be upper middle class males & females, aged 30-50. Toyota did not effectively communicate with its target market for two reasons, poor choice of audio and poor choice of visuals. The audio is very soft and peaceful, which would tailor more to females. The visuals are very fantastical and whimsical. There were a lot of flowers and pixie-like creatures, which would be more appealing to younger females. I do not see how this would appeal to a man aged 30-50 with these feminine attributes in the commercial. If Toyota wanted to hit their target market and stay true to their message of harmony between man, nature, and machine, in my opinion, Toyota should've used real trees, real animals, real aspects of nature, and not fantastical ones. Firstly, I must admit that I know absolutely nothing about cars. I couldn't tell you the difference between a Toyota and a Honda if they were both in front of me. This is why it is essential for commercials to be informative and attractive to teach me the difference. As for the Toyota commercial for their Prius, I feel like it missed its mark. It did not communicate well with its target market, which was supposed to be upper middle class males & females, aged 30-50. Toyota did not effectively communicate with its target market for two reasons, poor choice of audio and poor choice of visuals. The audio is very soft and peaceful, which would tailor more to females. The visuals are very fantastical and whimsical. There were a lot of flowers and pixie-like creatures, which would be more appealing to younger females. I do not see how this would appeal to a man aged 30-50 with these feminine attributes in the commercial. If Toyota wanted to hit their target market and stay true to their message of harmony between man, nature, and machine, in my opinion, Toyota should've used real trees, real animals, real aspects of nature, and not fantastical ones.

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