Tropees Fruit Juice Bar
Essay by Woxman • July 17, 2012 • Essay • 433 Words (2 Pages) • 1,768 Views
Tropëës
FRUIT JUICE Bar
BUSINESS
Description
TROPEES Fruit Juice Bar
A bar with an ambience and goodies that are at par with those in coffee shops. The difference being that this bar offers fresh fruits refreshers instead of coffee. This is to conceive brands like Café and Barista in the space of fresh fruit juices.
TROPEES will serve quality fresh fruit refreshers at competitive price in Gumaca, Quezon. Our refreshers are blended from a variety of tropical fruits mixed in primarily with natural hydration benefits of coconut water in every cup. As our business name suggests, each refreshers comes with freshness of Tropical fruits made to supplement the consumer with the nutritious benefit of his choosing. The fruit refreshers will be offered in 10 oz. and 16 oz. serving sizes, comes in five (5) tropy fruity flavors.
TROPEES provides delicious and healthy fruit refereshers to private travelers on the go, as well as a relaxing environment that caters to the Filipino custom of social dining.
LOCATION
ANALYSIS and VALUE
of Demand
COMPETITION
Direct and Indirect
DIRECT COMPETITION
ZAGU Shakes
JOLIBEE Coolers
7-Eleven Slurpee and Gulp Juices
Restaurants serves Summer Coolers
KAPIT-BAHAY
FRANKS
INDIRECT COMPETITION
Softdrinks Dealers
Water Refilling Station
Groceries with Juices and Drinks inventory
TARGET MARKET
Primary and Secondary
PRIMARY TARGET MARKET
ECONOMIC CLASS
- Those who belong in the A-B Economic Class
* Type A class
Senior Politicians, Large Business Owner, Land Owner
* Type B class
Mid -Level Politicians, Professionals
(Doctors, Engineers, Supervisor)
DEMOGRAPHIC SEGMENTATION
* TROPEES primary target customers are b/n the ages of 25-45 who have
...
...