Tropicana Trop50 Case

Case: Tropicana Trop50 introduces new flavours

CHICAGO, June 10, 2011, Press Release from Pepsico

Just in time for summer, Tropicana Trop50 introduces Lemonade and Raspberry Lemonade. First introduced in 2009, TropicanaTrop50 delivers the goodness of fruit juice with 50 percent less sugar and calories, and no artificial sweeteners. Each 8-ounce glass squeezes in a full day's supply of vitamin C and is a good source of antioxidant vitamin E. All Trop50 juice beverage varieties can be found in the chilled juice aisle of most grocery stores and select larger pharmacies at a suggested retail price of $3.59 for a 59-ounce bottle.

In March 2011, Tropicana Trop50 was named one of the "Top 10 Food and Beverage Brands in 2010."The great taste of Trop50 is thanks to a breakthrough use of a zero-calorie, all-natural, stevia-based sweetener known as PureVia™. In Trop50, PureVia enhances the sweetness of real fruit juice, naturally.

PureVia's main sweetness comes from a purified extract of the Stevia plant. After the Stevia leaves are milled, a tea-like brewing method is used to unlock the best tasting extracts of the plant, which is then purified to produce a natural extract that is 200 times sweeter than sugar. This purified extract is then blended with other plant-based ingredients to create a sweetener with a clean, crisp taste.

The Whole Earth Sweetener Company (WESCo), makers of Pure Via®, launched the product in response to the demand for a naturally sweet, reduced calorie alternative to sugar. According to Rachel Aldridge, General Manager WESCo Asia Pacific, Pure Via® is a perfect example of combining both nature and science to provide an ideal product to meet growing consumer demands towards a healthier lifestyle.

To help people feel fabulously refreshing, Trop50 partnered with Giuliana Rancic, a well-known personality from E! (the entertainment news show). Rancic and Tropicana are sharing advice on how to look and feel good this summer.

"I'm always looking for new ways to feel refreshed, especially with my hectic schedule," said Rancic. To ensure that women will hear about the new flavour of Trop50, Tropicana has many plans with Rancic, which include:

* A lemonade stand in the centre of Times Square in New York City, offering free tastings, a photo booth, and a visit from Rancic

* For each "like" on its facebook page, a donation is made to Dress for Success Worldwide (Rancic's charity) which provides professional clothing to disadvantaged women to help them start their careers

* A photo booth app which allows you to create fun photos showing you alongside Rancic

In addition to its plans with Rancic, the new Trop50 Lemonade and Raspberry Lemonade also will be supported

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