Writing a Business Plan

< Company logo (if available) or picture of your product >

< Company name >

Business Plan

< Date (month, year) >

Prepared by

< Your names >

Contact Information

< Your contact information (phone, email, address) >

Table of Contents

1 Executive Summary < page >

2 Company Description

2.1 Mission Statement

2.2 Long-Term Goals and Objectives

2.3 The Management Team

3 Product Description

3.1 The Product / Service

3.2 Unique Features of the Product / Service

4 Customer Analysis

4.1 Primary Target Customers

4.2 Important Product / Service Attributes

5 Competitor Analysis

5.1 Direct and Indirect Competitors

5.2 Competitor Profile Matrix

5.3 Competitor Profile Matrix Summary

5.4 Learning from Competitors

6 Industry Analysis

6.1 The Target Industry

6.2 The Industry Size

6.3 Trends and Future Developments

7 Business Strategy

7.1 Product / Service Analysis

7.2 Product Attribute Map

7.3 SWOT-Analysis

7.4 Competitive Advantage

8 Operations Plan

8.1 Input Factors

8.2 Responsible Actors / Staff

8.3 Production Process

8.4 Output and Performance Indicators

8.5 Product / Service Delivery and Payment

8.6 Quality Control

8.7 Potential Problems and Preventive Measures

9 Marketing Strategy

9.1 Pricing Strategy

9.2 Product Strategy

9.3 Distribution and Sales Strategy

9.4 Promotion and Advertising Strategy

10 Financial Plan

10.1 Investment Plan

10.2 Starting Capital Plan

10.3 Projected Income Analysis

10.4 Projected Expenses Analysis

10.5 Projected Financial Statement

10.6 Financial Statement Rationale

10.7 Pro-Forma Balance Sheet Summary

11 Critical Risks

11.1 Critical Risks in the Pre-Launch Phase

11.2 Critical Risks in the Post-Launch Phase

12 Development Plan

1 Executive Summary

< Paste your Executive Summary from Working Sheet 15 >

2 Company Description

2.1 Mission Statement

< Paste your Vision or Mission Statement from Working Sheet 04 >

2.2 Long-Term Goals and Objectives

< Paste your Long-Term Goals from Working Sheet 08 >

2.3 The Management Team

< Paste your Team Description from Working Sheet 14 >

3 Product / Service Description

3.1 The Product Service

< Paste your Product / Service Description from Working Sheet 01 >

3.2 Unique Features of the Product / Service

< Paste your Unique Features from Working Sheet 01 >

4 Customer Analysis

4.1 Primary Target Customers

< Paste your Target Customers description from Working Sheet 02 >

4.2 Important Product / Service Attributes

< Paste your Important Attributes from Working Sheet 02 >

5 Competitor Analysis

5.1 Direct and Indirect Competitors

< Paste your Competitors description from

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