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Last update: December 28, 2015
  • Lassonde Inc Case Study

    Lassonde Inc Case Study

    Introduction Lassonde Inc is a company that takes big pride into its entrepreneurial attitude and has been very innovative in terms of packaging products. The company specializes in fruit juice, specialty food products (such as sauces, soups, gravies and cheese and chocolate fondues) and the packing and marketing of imported wines. The company was founded in 1918 by Sir Aristide Lassonde in the town of Rougemont about 50 kilometres away from Montreal. The company was

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    Essay Length: 2,475 Words / 10 Pages
    Submitted: February 23, 2012 Essay by Stella
  • Treadway Tire Case Study

    Treadway Tire Case Study

    The Treadway Tire Company Case Study looked at the factors affecting the foreman leading to their high level of dissatisfaction. Ashley Wall, Director of Human Resources, was dealing with several concerns including a lack of proper training, a low level of morale, and a high turnover rate. Many of the concerns that Wall was charged with handling are closely associated with those that we face as administrators today. It appears that Ashley may need to

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    Essay Length: 885 Words / 4 Pages
    Submitted: February 26, 2012 Essay by Paul
  • Marketing Case Study

    Marketing Case Study

    This case studies the Disney company and it's target market. Disney started off only focusing on younger children. However, when Bob Iger took over, he changed Disney movies and shows to suit teens and even adults by purchasing Pixar. Pixar revitalized Disney's animation business. Disney had its first PG-13 movie and introduced Hannah Montana, High School Musical and the Jonas Brothers that reached out to the tween girl market. They are now looking to introduce

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    Essay Length: 1,361 Words / 6 Pages
    Submitted: February 26, 2012 Essay by Stella
  • Starbucks Corporation Case Study

    Starbucks Corporation Case Study

    To: Mr. Harland Hodges, Ph.D. From: Miles White Date: 02/14/2012 Subject: Why Starbucks has been In the following memo, I will determine whether or not Starbucks Corporation is being financially well managed by analyzing seven different financial indicators, three derived from the Income Statement and four derived from the Balance Sheet. Income Statement Financial Indicators: Total Revenue: Revenue (In Thousands) 2-Oct-11 3-Oct-10 27-Sep-09 Total Revenue 11,700,400 10,707,400 9,774,600 Sales Growth 9.3% 9.5% Percent of Merchandise

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    Essay Length: 3,363 Words / 14 Pages
    Submitted: February 27, 2012 Essay by danzahxc
  • Ocean Carrier Case Study

    Ocean Carrier Case Study

    The question that the case is asking should the company commission a new capsize vessel for a customer who needs it on lease for 3 years. The decision can be made by doing a discounted cash flow analysis and calculating the NPV. If the NPV is positive we commission the vessel else we do not. The NPV is calculated as below 1. The revenues are for the daily charter rate on the days the ship

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    Essay Length: 438 Words / 2 Pages
    Submitted: March 1, 2012 Essay by nikky
  • Nike Swot Case Study

    Nike Swot Case Study

    Nike, INC Nike is the world's leading supplier of athletic shoes, apparel, major sportswear, and equipment supplier based in the United States. Nike's headquarters are located near Beaverton, Oregon, a suburb of Portland. Nike operates in more than 160 countries across the globe. ("About Nike, Inc.", 2011). With profits that exceed 18 billion dollars in revenue in 2010 Nike continues to be a dominating force to it completion. Nike is also a large employer and

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: March 3, 2012 Essay by Woxman
  • Starbucks Coffee Company Case Study

    Starbucks Coffee Company Case Study

    Starbucks Coffee Company started operating in 1971 in Seattle, Washington, United States of America. In 1990s, the demand for coffee increased and this creates opportunity for Starbuck to expand its business. By 2000s, about 15,000 Starbucks coffee shop opened all across the globe (Starbucks, 2009). The company's main products are beverages and retail items that are both related to coffee. Though, they also sell other kind of beverages such as tea and hot chocolate as

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    Essay Length: 520 Words / 3 Pages
    Submitted: March 4, 2012 Essay by Maxi
  • Case Study - the B.F. Goodrich-Rabobank Interest Rate Swap

    Case Study - the B.F. Goodrich-Rabobank Interest Rate Swap

    The B.F. Goodrich-Rabobank Interest Rate Swap On Monday, March 7, 1983, B. F. Goodrich and Rabobank simultaneously executed two financings and an interest rate swap, the net effect of which was 1) to provide U.S. investors with an attractive and unique LIBOR-based floating-rate note, 2) to provide Eurobond market investors with an attractive AAA fixed-rate bond, 3) to raise $50 million of floating-rate Eurodollar financing for Rabobank, and 4) to raise $50 million of fixed-rate,

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    Essay Length: 351 Words / 2 Pages
    Submitted: March 5, 2012 Essay by nikky
  • Easyjet Case Study

    Easyjet Case Study

    Easy Jet * Oxford Brookes University MSc Marketing Module Title : Strategic Management Easyjet Case Study James Richmond No. 04073431 Assignment Submitted Monday 20th December 2004 1. The Key Environmental Drivers in the Airline Industry (appendix , PESTEL / Porters Five forces) The airline industry is a turbulent and competitive sector, influenced by multiple environmental variables/driving forces. How these key drivers influence individual sectors within the industry differ. Political issues, such as the threat of

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    Essay Length: 3,260 Words / 14 Pages
    Submitted: March 6, 2012 Essay by panqueka
  • Report on Case Study of Tents-R-Us

    Report on Case Study of Tents-R-Us

    Introduction This report is based on the case of tents-r-us which shows some details of the leadership practice of a small enterprise. The main purpose of this report is to discuss the leadership practice in Tents-r-Us demonstrates aspects of early leadership theory/approaches and discuss the advantage and disadvantage of such leadership practice for the enterprise continued development. With those requests, the report will be divided into the following sections: introduction, case background, the application of

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    Essay Length: 1,853 Words / 8 Pages
    Submitted: March 6, 2012 Essay by Kill009
  • Clif Bar Case Study

    Clif Bar Case Study

    1. What are the advantages of Clif Bar's culture? Do Bradt's suggestions on "winning culture" apply here? How? The advantages of Clif Bar's culture are that the people that work for them will stay in shape and have a better attitude toward the company. There are a lot of perks that they get in working for the company they get a lot of work out opportunities, camp outs, longer brakes, and company get together. Some

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    Essay Length: 709 Words / 3 Pages
    Submitted: March 9, 2012 Essay by Marry
  • Russel Simmions Case Study Analysis

    Russel Simmions Case Study Analysis

    1.) Why do you think Russell Simmons has been successful? Russell Simmons has been successful because he was presented an idea/opportunity to create a dynamic business in the music/clothing industry and he jumped on it without second thought. With the help of Rick Rubin, he was able to dedicate his intelligence and skills in these industries to become one of the most well known entrepreneurs today. Since day one he has had a keen sense

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    Essay Length: 420 Words / 2 Pages
    Submitted: March 10, 2012 Essay by Greek
  • Marketing Management Case Study - Barista

    Marketing Management Case Study - Barista

    Marketing Management Case Study - Barista 1. What is Barista's market offering and how is it positioned? a. Market Offering: Barista offered a 'chill out' experience with coffee for emerging urban youth and also created the right ambience for executives to meet over a cup of coffee. They also opened new concept stores called Barista Crème as premium cafes offering much wider range of food and beverages. b. Current Positioning; further compare the positioning with

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    Essay Length: 644 Words / 3 Pages
    Submitted: March 12, 2012 Essay by Zomby
  • Case Study of Human Uses of the Desert in Ledcs

    Case Study of Human Uses of the Desert in Ledcs

    Case study of Human uses of the desert in LEDCs The desert has a population density of over 80 people per km2. (Other deserts have population densities below 10 per km2). There are many mobile sand dunes, and sandy hills. Location The Thar Desert is one of the world's major hot deserts and covers 200,000km² mostly in India. It is in a state called Rajasthan. The state of Rajasthan is in the North-West of India.

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    Essay Length: 265 Words / 2 Pages
    Submitted: March 12, 2012 Essay by nikky
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks Coffee Job Description Title Baristas Department(s) Customer Service Reports to Store Manager Job summary This position will be responsible for providing friendly service to patrons and become experts in coffee brewing. Starbucks patrons and employees will experience a friendly, upbeat, clean and fun atmosphere. Essential Duties and Key Responsibilities 1. Apply the Company's visions, pledges and guiding principles to every facet of responsibilities in an effort to improve our company. 2. Welcomes and connects

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    Essay Length: 1,097 Words / 5 Pages
    Submitted: March 12, 2012 Essay by Nicolas
  • Situation Case Study

    Situation Case Study

    Abstract Case Study. 1) What is the problem at WCBA? 2) Using SLII as a basis, what would you advise Ann to do differently at the station? 3) Based on situation leadership, what creative schemes could Ann use to reduce FCC infractions at WCBA? 1) What is the problem at WCBA? WCBA is the college radio station. Ann Caldera is the program director of the WCBA. Few students get an internship or work program which

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    Essay Length: 852 Words / 4 Pages
    Submitted: March 12, 2012 Essay by Woxman
  • Covergirl Case Study

    Covergirl Case Study

    INTRODUCTION CoverGirl is an American mass marketed colour cosmetics brand based out of Cincinnati, Ohio. The brand currently sits atop its native market in the US and holds the third spot on the list of best selling brands in the Canadian market as of 2009**. CoverGirl is a subsidiary of Proctor and Gamble (P&G), a hugely recognized multinational corporation who currently enjoys the 22nd spot on the list of fortune 500 companies in the United

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    Essay Length: 5,287 Words / 22 Pages
    Submitted: March 12, 2012 Essay by mjoyal08
  • Dell Case Study

    Dell Case Study

     About Dell: Dell is Computer Corporation. Michael Dell is founder of dell in 1983 at the age of 18 he put his ambition and started out selling upgraded PCs and add-on components from his dormitory room of University Texas Austin. This room officially becomes Dell Computer Corporation in May 1984. Dell went to Public in June 1888 first in USA than around the world. Michael Dell became youngest CEO of Dell Corporation. Dell was

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    Essay Length: 852 Words / 4 Pages
    Submitted: March 13, 2012 Essay by Stella
  • Volkswagen Case Study

    Volkswagen Case Study

    What the company makes or provides? Volkswagen AG is a German multinational automotive manufacturing group headquartered in Wolfsburg but representing 61 production plants in 21 countries. Although Volkswagen operates in financial services and insurance, I will focus my work on Cars. Founded the 28th may 1937; this group is nowadays considered as the second's largest car manufacturer in the world behind Toyota in units sold. In units produced Volkswagen is preceded by G.M and Toyota

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    Essay Length: 1,931 Words / 8 Pages
    Submitted: March 13, 2012 Essay by Marry
  • Italy Case Study

    Italy Case Study

    Part 1 Why would a country issue debt denominated in a foreign currency? a). Annual coupon rate = 12.214% (Spreadsheet see Appendix 1-a) b). 1,000,000,000/20=50,000,000 JPY c). Annual coupon rate =2.195% (Spreadsheet see Appendix 1-c) d). The Treasury may prefer to issue debt in one currency for following reasons: - To exploit cheaper interest rate. Total cost of funding might be reduced as well as coupon payments, and it will help to reduce current account

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    Essay Length: 2,353 Words / 10 Pages
    Submitted: March 14, 2012 Essay by jessikarabbit007
  • Coca-Cola in India Case Study

    Coca-Cola in India Case Study

    1. One big culture differences is the language that causes the Coke's difficulties in India. Language has a lot to do with understanding how to express the motions and ideas to make it clear for the others to understand. Another that may cause the Coke's difficulties in India is the service and approval from people. Indian culture is more conservative than American, and the U.S. worry about approval from people issues. Also laws in India

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    Essay Length: 409 Words / 2 Pages
    Submitted: March 14, 2012 Essay by Maxi
  • Trap Ease America Case Study

    Trap Ease America Case Study

    Company Case 2 "Trap Ease America" Sarah Henning 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? In order to evaluate this once-in-a-lifetime opportunity they will need to look at who their target market is going to be and how they will obtain their target market.

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    Essay Length: 937 Words / 4 Pages
    Submitted: March 16, 2012 Essay by Greek
  • A Diamond Personality Case Study

    A Diamond Personality Case Study

    A Diamond Personality Case Study One would say that it takes an immense amount of hard work and dedication to start a business and others could say that people sometimes just get lucky. In the case of Oscar Rodriquez more than just luck provided him with the successful business that he has today. Many factors contributed to his becoming a successful business owner, and one headed in the right direction. What factors do you think

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    Essay Length: 728 Words / 3 Pages
    Submitted: March 16, 2012 Essay by Paul
  • Case Study - Tkb Organization

    Case Study - Tkb Organization

    Case Study Review Introduction The purpose of this case study is to analyze the organization life cycle of TKB and DLM using the methodology developed by OCAI and the Competing Values Framework and the Adizes Organizational assessment tool, both of which is defined as a systematic approach designed to help in the development of an organization from one lifecycle phase to the next. Case Study 1: TKB Organization TKB is a 60 year old chemical

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: March 17, 2012 Essay by Greek
  • Tylenol Case Study

    Tylenol Case Study

    In September of 1982, seven innocent people died due to consuming a poisoned Tylenol capsule that had been laced with cyanide. A national crisis was about to unfold. McNeil Consumer Products was the producer of Tylenol and was owned by the health care industry giant, Johnson & Johnson. James Burke was the chairman of Johnson & Johnson and was responsible for managing the crisis. Never having dealt with anything like this in the past, Burke

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    Essay Length: 2,464 Words / 10 Pages
    Submitted: March 18, 2012 Essay by Maxi

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