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  • Digital Marketing: A New Mantra for Pharmaceutical Marketing

    Digital Marketing: A New Mantra for Pharmaceutical Marketing

    Abstract: Information Technology has made a significant impact in every possible industry. IT revolution has made conventional concepts look unconventional and abstract and tacit knowledge take tangible meaningful forms, applications and has opened a whole new way of communication. It has connected the world in multiple ways. With various digital marketing platforms there are multiple options available and most importantly the communication process has become two ways as against one way in past. This paper

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    Essay Length: 1,081 Words / 5 Pages
    Submitted: September 22, 2011 Essay by Stella
  • Ways That Marketing Can Intervene in the Process of Consumer Socialization to Achieve Future Sustainable Outcomes

    Ways That Marketing Can Intervene in the Process of Consumer Socialization to Achieve Future Sustainable Outcomes

    Suggest ways that marketing can intervene in the process of consumer socialization to achieve future sustainable outcomes. Socialization is the process of becoming indoctrinated into society through the adaptation and dissemination of customs and thought processes. This occurs through observation and participation in conversations, education and social customs. Socialization is an ongoing process that occurs throughout life and is different for every individual though traits such as gender, social class and ethnicity contribute to the

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    Essay Length: 1,008 Words / 5 Pages
    Submitted: September 24, 2011 Essay by Greek
  • Land Rover Cars - the Catalyst and Conquest '91 Direct Marketing Programmes

    Land Rover Cars - the Catalyst and Conquest '91 Direct Marketing Programmes

    Land Rover is an example of a brand where a global positioning strategy is hard to implement.[36] One of the core brand values that Land Rover has cultivated over the years in Europe is "authenticity." This core value is based on Land Rover's heritage of fifty-plus years as a 4 × 4-brand in Europe. The North American market, which Land Rover only entered in the 1980s, presents a different picture. There, Jeep, the Chrysler 4

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    Essay Length: 365 Words / 2 Pages
    Submitted: September 25, 2011 Essay by Stella
  • Marketing Paper

    Marketing Paper

    Executive Summary: Marketing I, Group Assignment 1, Section APage 1 Consumer behaviour is influenced by numerous factors - some observable and some not so observable. Factors such as age and demographics are immediately observable but psychological factors cannot be observed. After observing 4 kinds of consumers while shopping for 2 kinds of products we have summarized our observations on consumer behaviour as follows. Product: Furniture - Dining Table Customer 1: Middle-aged Couple Venue: Home Town,

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    Essay Length: 1,098 Words / 5 Pages
    Submitted: September 26, 2011 Essay by Woxman
  • Marketing Plan - Verizon Fios

    Marketing Plan - Verizon Fios

    Marketing Plan: Phase II Verizon FiOS recognizes the changing needs of customers and clients, and are meeting those needs by providing quality in service, products, and innovative technology. A new product has been developed in an effort to satisfy the needs and requests of its current customers, and to attract and recruit new customers. Marketing demands strategy, a target population, promotion, and consumer appeal, Verizon has established the Four P's (Product, Price, Place, and Promotion),

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    Essay Length: 1,983 Words / 8 Pages
    Submitted: September 26, 2011 Essay by Greek
  • Pizza Hut Marketing Communications Campaign in Christmas 2009

    Pizza Hut Marketing Communications Campaign in Christmas 2009

    Information on Pizza Hut Marketing Communications Campaign in Christmas 2009 Christmas is a famous, cheerful festival in Hong Kong, most of the people would like to have gatherings or hold parties with their family, colleagues and friends at homes, at offices or at restaurants. Not only for Pizza Hut but also for other competitors, they treat Christmas as a great and golden business opportunity to sales more, expand their market share and strengthen their brand

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    Essay Length: 262 Words / 2 Pages
    Submitted: September 29, 2011 Essay by Greek
  • Marketing Efforts of the Company

    Marketing Efforts of the Company

    маркетинговые усилия компании. В качестве сегментов могут выбираться как сегменты конечных частных потребителей (семьи), так и корпоративных потребителей (фирмы), в том числе торговые фирмы. 4.6 Определение целей и стратегий маркетинга на выбранных сегментах страновых рынков. В качестве целей могут быть использованы показатели доли рынка, знания марки, объем продаж. Для определения стратегий освоения рынка обязательно использовать модель отраслевой конкуренции, SWOT-анализ, портфельные матрицы и другие инструменты стратегического маркетингового анализа и планирования. 4.7. Продуктовый микс. В данном разделе

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    Essay Length: 640 Words / 3 Pages
    Submitted: September 29, 2011 Essay by Paul
  • Asian Marketing

    Asian Marketing

    1. Introduction In recent years, online apparel retailing has become a popular form of non-store retailing. This new shopping alternative allows consumers to shop at their convenience, and more importantly, provides consumers with the opportunity to conduct extensive information search via the Web. Hence, as usage of Web technology increases, more organizations are investing resources to stake their claim on the Web. For example, companies such as American Apparel or Urban Outfitters have established online

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    Essay Length: 614 Words / 3 Pages
    Submitted: September 30, 2011 Essay by Paul
  • Starbucks' Marketing Plan

    Starbucks' Marketing Plan

    In the final phase of Starbucks' marketing plan for the new line of milkshakes the company will be finalizing the finishing touches before launching the product. At the final phase of the marketing plan managers will think about the place and the promotional strategy to be used in the development of the strategic marketing plan. The plan will include the development of the initial sales promotion schedule. Along with the final phase the development and

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    Essay Length: 262 Words / 2 Pages
    Submitted: September 30, 2011 Essay by Paul
  • Selling Concept of Marketing

    Selling Concept of Marketing

    The selling concept of marketing is the notion that consumers/customers be it individuals or organizations will not buy something automatically and that the need is there for the product/service to be sold to them. This could be in the form of a persuasive advertisement or a salesperson telling the consumer/customer that this said product/service is god's gift to this earth and that it will change their life for the better. In most cases consumers/customers end

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    Essay Length: 867 Words / 4 Pages
    Submitted: September 30, 2011 Essay by Stella
  • Ben & Jerry Marketing Case

    Ben & Jerry Marketing Case

    Ben & Jerry's use geographical pricing. This means that it sets different prices in different regions, such as countries in Europe and the United States. Thus, Ben & Jerry's will adjust their basic prices to allow distinct differences in customers, products, and locations. Under product-form pricing, they will charge different prices for scoop ice creams and bar ice creams. Using time pricing, they will give promotional prices during special events or when introducing new products

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    Essay Length: 306 Words / 2 Pages
    Submitted: October 2, 2011 Essay by Kill009
  • Farmacity Marketing Research Report

    Farmacity Marketing Research Report

    Introduction This research proposal has been prepared in response to the presentation given by FarmACity Company regarding Urban Farming in Australia. It aims to gather relevant information to provide the best research design according to the given objectives. The specific problems and objectives will be outlined and addressed so our client can decide which Urban Farming initiatives are suitable for the Australian target market. Background Due to the decline in suitable agricultural land, misuse of

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    Essay Length: 1,341 Words / 6 Pages
    Submitted: October 2, 2011 Essay by nikky
  • Airphil Express Marketing Plan

    Airphil Express Marketing Plan

    INDUSTRY PROFILE In the wake of the global economic downturn, one of the hardest hit industries worldwide has been the aviation industry. In early 2009, the Centre for Asia Pacific Aviation (CAPA) reported that passenger demand fell 3.5% with an average load factor of .6%. Furthermore, the CAPA and airlines worldwide expected losses of 5.6 billion in 2010. As a result of these, one trend that emerged was company mergers of two, sometimes three airline

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    Essay Length: 8,257 Words / 34 Pages
    Submitted: October 2, 2011 Essay by nikky
  • The Role of Capital Market Intermediaries in the Dot-Com Crash of 2000

    The Role of Capital Market Intermediaries in the Dot-Com Crash of 2000

    The role of Capital Market Intermediaries in the Dot-Com Crash of 2000 1. Financial intermediaries a. Venture Capitalists (VC) A large part of VCs' job was to screen good business ideas and entrepreneurial teams from bad ones. Typically, partners in VC firm had a substantial percentage (20%) of their net worth tied up in their funds, which aligned their interests with their investors. In this sense, it is easily for the VC firms to invest

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    Essay Length: 434 Words / 2 Pages
    Submitted: October 2, 2011 Essay by Paul
  • History of Marketing

    History of Marketing

    HISTORY OF MARKETING Marketing which was once a part of management now becomes an independent subject. Now a days, marketing is an important area of study throughout the world. The development of marketing is evolutionary rather than revolutionary. Different persons understand the meaning of marketing differently depending on their ability, need and environment. Consumer considered it as a synonymous to shopping, sellers treat it as selling, farmers understood it as co-operative marketing, engineers considered it

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    Essay Length: 1,089 Words / 5 Pages
    Submitted: October 3, 2011 Essay by Paul
  • 5 Trends in Marketing

    5 Trends in Marketing

    5 Trends Assignment Over the years many marketing has evolved immensely. New trends and ideas have been brought forth and implemented. Some of these trends were only dreamt about some years back. These trends include but are not limited to: Going green, interactive restaurants and retail, mobile marketing, marketing on social media and going smart with numerous products. Going green is a huge trend among major companies and firms. Many different companies nowadays are heavily

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    Essay Length: 431 Words / 2 Pages
    Submitted: October 4, 2011 Essay by Greek
  • Class Syllabus - Department of Management and Marketing

    Class Syllabus - Department of Management and Marketing

    Department of Management and Marketing COURSE DESCRIPTION This course will provide frameworks and tools to solve strategic-level marketing problems. Taking the perspective of a marketing manager or executive, the class will focus on marketing strategy design, implementation, and evaluation in order to maximize long-run customer value and generate the greatest financial return for the firm. COURSE OBJECTIVES The course is designed to integrate knowledge you acquired in previous marketing courses as well as coursework in

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    Essay Length: 2,328 Words / 10 Pages
    Submitted: October 16, 2011 Essay by nikky
  • Mkt 421 - Elements of the Marketing Mix

    Mkt 421 - Elements of the Marketing Mix

    Elements of the Marketing Mix Sandra Graves MKT/421 October 5, 2011 Vanessa Easter - Facilitator University of Phoenix Marketing Mix "A Marketing Mix - the controllable variables the company puts together to satisfy the target group (William D. Perreault, 2009, p.33)." High -performance organizations today know that their marketing is a key part of their success or failure. Planning marketing management in a resourceful way is the best way to ensure that your marketing operations

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    Essay Length: 1,571 Words / 7 Pages
    Submitted: October 18, 2011 Essay by Nicolas
  • Corporate Bonds in Russian Federation

    Corporate Bonds in Russian Federation

    Введение. Как показывает зарубежный опыт, важное место в структуре внешних источников финансирования корпораций занимают эмиссии ценных бумаг, и прежде всего, акций и облигаций. В развитых странах мира совокупная стоимость (капитализация) корпоративных облигаций в обращении составляет, как правило, от 20--30 до 60--65% от общего объема капитализации фондового рынка, что свидетельствует о важной роли облигаций как альтернативного источника инвестиций . В одних странах рынок корпоративного долга развит слабее (например, в государствах континентальной Европы, где экономика финансируется за

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    Essay Length: 4,316 Words / 18 Pages
    Submitted: October 19, 2011 Essay by Zomby
  • The Evolution and Restructuring of Diversified Business Groups in Emerging Markets (indonesian)

    The Evolution and Restructuring of Diversified Business Groups in Emerging Markets (indonesian)

    The Evolution and Restructuring of Diversified Business Groups in Emerging Markets Oleh: Erzy Maulana 1006740712 Mata Ajaran: Manajemen Stratejik Dosen: Jusuf Halim S.E Kelas SK101S Program Magister Akuntansi Fakultas Ekonomi Universitas Indonesia Rethinking the Aviation Industry Industri penerbangan komersial US mengalami penurunan sejak saat krisis global ekonomi pada awal tahun 2001, ditambah lagi dengan kejadian serangan teroris 11 September. Dampaknya tidak hanya dirasakan oleh maskapai penerbangan lnamun berdampak pula kepada industri perakitan dan penyewaan pesawat,penurunan

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    Essay Length: 626 Words / 3 Pages
    Submitted: October 22, 2011 Essay by Paul
  • Walmart Marketing Case

    Walmart Marketing Case

    Many different combinations of engine location and driven wheels are found in ... 3.1 Advantages; 3.2 Disadvantages; 3.3 Unusual 4WD layouts ... (See Porsche 911, and Volkswagen Beetle) It also has fewer components ..... Note: in North America, Australia and New Zealand the term "four-wheel ..... Engine positioning ... Wal-Mart is also expanding as a retailer. They have expanded into many other sectors of the marketplace, including groceries, gas stations, electronics, and auto maintenance. Each

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    Essay Length: 298 Words / 2 Pages
    Submitted: October 25, 2011 Essay by Zomby
  • Sure Thing in Marketing

    Sure Thing in Marketing

    MBA students tend to complain about cases they are asked to analyze as if they are auditioning for the New York Times review staff. The cases, MBAs lament, are rife with vagueness, poorly organized, pitifully deficient on key information, riddled with irrelevant details, hopelessly ambiguous, and written in dense and boring prose. And most of these cases are written about a management problem from some other generation - maybe even the 20th century. Adding insult

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    Essay Length: 1,699 Words / 7 Pages
    Submitted: October 26, 2011 Essay by Kill009
  • Defining Marketing

    Defining Marketing

    Defining marketing Marketing is a process that involves the research, promotion, sell, and distribution of products or services to satisfy the customer's needs. In this paper, the subject is to review several definitions of marketing, including a personal point of view. In addition, another area of discussion will be to provide an explanation of how marketing is significant within organizational success. From my viewpoint, marketing involves more than advertising products and services. It is a

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    Essay Length: 745 Words / 3 Pages
    Submitted: November 6, 2011 Essay by nikky
  • E-Marketing Case

    E-Marketing Case

    Puclicité en ligne 8 pages La publicité a déjà devenu un processus indispensable des entreprises. D'une part la publicité permet pour les entreprises de concurrencer les autres entreprises, d'affirmer son image propre qu'elles souhaitent véhiculés, mais aussi les investissements des entreprises dans la pub est très important. De plus les personnes sont très influencés par la publicité à l'acte d'achat. Alors la publicité acquiert de nos jours une importance capitale dans le marketing et la

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    Essay Length: 324 Words / 2 Pages
    Submitted: November 8, 2011 Essay by nikky
  • Mkt 421 - Marketing Mix (spanish)

    Mkt 421 - Marketing Mix (spanish)

    Marketing Mix Jessika Canales Diaz University of Phoenix MKT/421 Prof. Ana Santini Marketing mix es una herramienta utilizada por las empresas que se dividen en cuatro partes. Conocido en la mayoría de las empresas como la Marketing mix mejor conocidas como las cuatro P esto es el núcleo del éxito una empresa. El marketing mix consiste en las cuatro P. Las cuatro P son conocidas como el producto, precio, lugar (place) y promoción. A continuación

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    Essay Length: 1,370 Words / 6 Pages
    Submitted: November 16, 2011 Essay by Maxi

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