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  • McDonald's Case Study - Idea of Marketing

    McDonald's Case Study - Idea of Marketing

    McDonald's is the world's leading fast food service with over 30,000 restaurants around the world. This company is currently led by Mr. Jim Skinner, which titled President and CEO of McDonald's Corporation. The global head office is in Illinois, United States of America. In the year of 1940, Richard and Maurice McDonald from California started a restaurant. Eight years later, they introduced a 'Speedy Service System' which officially constitute the origin of modern fast-food restaurant.

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    Essay Length: 307 Words / 2 Pages
    Submitted: August 2, 2011 Essay by Woxman
  • Marketing Strategy : Perodua

    Marketing Strategy : Perodua

    Perodua has segmented its market based on demographic factors consist of income , gender , age and maritual status . other than that, on the side of psychographic , they describe on personality as one of the segment plus behavioural , benefits and loyalty status . Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing,

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    Essay Length: 289 Words / 2 Pages
    Submitted: August 4, 2011 Essay by nikky
  • E-Marketing Essay

    E-Marketing Essay

    The aim of this paper is to introduce the subject of e-marketing, which appearance is closely associated with the development of many related areas. First of all, the foundation of the discipline itself is marketing, which for the years of its existence has gone the long evolution, and introduction of information technology has made the most significant contribution to the emergence of e-marketing. The main driving force is the emergence and widespread of the global

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    Essay Length: 925 Words / 4 Pages
    Submitted: August 6, 2011 Essay by nikky
  • Reinventing Marketing to Manage the Environmental Imperative - Article Review

    Reinventing Marketing to Manage the Environmental Imperative - Article Review

    Reinventing Marketing to Manage the Environmental Imperative In the article, "Reinventing Marketing to Manage the Environmental Imperative," Kottler states, "With the growing recognition of finite resources and high environmental costs, marketers need to reexamine their theory and practices" (132). Additionally, because of the downturn in the economy, marketers have adjusted their strategies to compensate for consumers with limited disposable income. In the sustainability market, companies recognize such forces as globalization, cultural differences, the Internet, social

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    Essay Length: 781 Words / 4 Pages
    Submitted: August 7, 2011 Essay by Marry
  • Bus 330 - Principles of Marketing - Using Effective Marketing Strategies to Achieve Success

    Bus 330 - Principles of Marketing - Using Effective Marketing Strategies to Achieve Success

    Property Management: Using effective marketing strategies to achieve success Principles of Marketing: BUS330 Over the last five years I have been a leasing agent in the industry of Property Management. Most of my time is spent meeting with people and building personal relationships. The marketing strategies that I have learned in Principles of Marketing directly apply to my industry. As a company we need to use marketing to our advantage. Property Management as an industry

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    Essay Length: 2,612 Words / 11 Pages
    Submitted: August 7, 2011 Essay by Paul
  • Apple Marketing Case Study

    Apple Marketing Case Study

    Marketing is the process an organization use to determine what products or services strikes the interest of its customers. It's the strategy use to sale, communicate and in the development of the product or service. Mr. Jobs knows all too well that new and innovative products and services increase sales, profits and leads to a strong competitive edge for most organization. Two important keys to Apple Inc. success are marketing and the think different approach.

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    Essay Length: 467 Words / 2 Pages
    Submitted: August 8, 2011 Essay by Maxi
  • The Role of Property Rights in the Creation of Markets and Correction of Market Failure

    The Role of Property Rights in the Creation of Markets and Correction of Market Failure

    In welfare terms a condition of efficient allocation is referred to as the Pareto condition. In terms of this criterion socially desirable policy change occurs when all are made better off or at least some are made better off without making anyone worse off. Usually the likelihood of making such choices is exhausted resulting in an allocation where it is inevitable that the policy change will make someone worse off, a Pareto optimal allocation (Johansson

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    Essay Length: 2,175 Words / 9 Pages
    Submitted: August 9, 2011 Essay by Nicolas
  • New Food Market Opportunities

    New Food Market Opportunities

    Asia Pacific Expansion Strategy  Market - Nutritious, Protein based, affordable value added branded food products  These products to not have to be meat based.  Could be drinks, bars, snacks, etc. Target Consumer Children & Women Where, what countries?  Countries with annual family purchasing power parity of $3,000  Average real GDP growth of greater 4 %  At least one city of 1-million people Products  Cross Cultural - able to

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    Essay Length: 489 Words / 2 Pages
    Submitted: August 9, 2011 Essay by Stella
  • McDonald's Marketing Plan

    McDonald's Marketing Plan

    Abstract This paper explores a strategic marketing plan for the global fast food chain McDonalds with a concentration on their U.S. based franchises. This paper includes a SWAT analysis, which focuses on the opportunities and threats faced by the company, as well as the marketing objectives through the management of product, price, promotion, physical distribution, and people. Alternative marketing strategies are considered while evaluating the current strategies, as well as a final recommendation. This paper

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    Essay Length: 4,104 Words / 17 Pages
    Submitted: August 9, 2011 Essay by Kill009
  • Foreign Market

    Foreign Market

    Some of the advantages of entering a foreign market are by lowering the production cost which will increase profit margins by selling their products at the same price. Availability of raw materials could contribute to increased cost efficiency by minimizing transportation cost to produce products and or transport their products. Some companies may increase their bottom line by seeking out labor in countries that are more technologically advanced such as in India. Disadvantages could stem

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    Essay Length: 301 Words / 2 Pages
    Submitted: August 14, 2011 Essay by Zomby
  • Mkt 421 - Defining Marketing

    Mkt 421 - Defining Marketing

    Defining Marketing Paper Students name MKT 421 Week 1 Date of class Instructors name Defining Marketing Paper Marketing knows what the consumer wants and how much he or she will buy when a product or service first presents itself into the economy. The American Marketing Association gives a formal definition from Kerin (2009) "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer

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    Essay Length: 984 Words / 4 Pages
    Submitted: August 14, 2011 Essay by Zomby
  • Role of Government in International Trade, the Various Levels of Economic Integration and the Impact on International Marketing

    Role of Government in International Trade, the Various Levels of Economic Integration and the Impact on International Marketing

    Explain the role of government in international trade, the various levels of economic integration and the impact on international marketing. According to the business dictionary, International trading is the exchange of goods or services along international borders that allows for greater competition and more competitive pricing. The governments' role on international trade includes restrictions that are placed on businesses, the licensing and other permissions requirements, regulations, formalities, and taxes, all of which have a direct

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    Essay Length: 1,254 Words / 6 Pages
    Submitted: August 16, 2011 Essay by Maxi
  • Market Plan for Ecoexpo

    Market Plan for Ecoexpo

    Executive Summary The New Zealand Ecoexpo requires a fresh and creative - yet sustainable - marketing approach to promoting aspects of environmentalism to a local audience who has 'heard it all before'. This promotional plan enlists a combination of traditional and innovative marketing methods to encourage attendance at the 2009 Ecoexpo, held from the 5th to 7th of June at the Christchurch Convention Centre. A situation analysis of Ecoexpo's previous promotional efforts illustrates an inability

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    Essay Length: 3,654 Words / 15 Pages
    Submitted: August 16, 2011 Essay by Stella
  • International Marketing - the Cultural Environment India

    International Marketing - the Cultural Environment India

    NothingIntroduction India is a country of over 1 billion nationals comprising more than one/sixth of the world's total population. India is a growing market that no organisation can ignore. "Almost every Fortune 500 company is setting up (or considering setting up) operations in India that will be integral to its global value chain" (Kumar,2009). India is one of the oldest civilizations (factbook) and boasts one of the most diverse and rich histories in the world.

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    Essay Length: 410 Words / 2 Pages
    Submitted: August 17, 2011 Essay by Greek
  • Marketing Plan of Cafe Nero in Bangladesh

    Marketing Plan of Cafe Nero in Bangladesh

    SUMMARY: 1.0 Introduction. General Information on Nokia Corporation. 2.0 Audit of the Marketing Environment of Nokia Corporation in China. 2.1 PESTEL Analysis : 2.1.1 Political Environment 2.1.2 Economic Environment 2.1.3 Socio-cultural Environment 2.1.4 Technological Environment 2.1.5 Ecological Environment 2.1.6 Legal Environment 2.2 SWOT Analysis: 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Poster's Five Forces model: 2.3.1 Bargaining Power of Buyers 2.3.2 Bargaining Power of Suppliers 2.3.3 Threats of Substitute Products 2.3.4 Threats of

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    Essay Length: 7,108 Words / 29 Pages
    Submitted: August 18, 2011 Essay by Kill009
  • Nike Sweapshop - Before Entering into a Foreign Market

    Nike Sweapshop - Before Entering into a Foreign Market

    2.0. Economic Environment Before entering into a foreign market, it is critical to conduct an in-depth evaluation of various economic variables relating to the size and the nature of the market environment to establish and estimate the market potential to decide whether it is rational to expand business into that country. There are four main dimensions of a foreign market involving population, income, consumer patterns, and infrastructure (Czinkota & Ronkainen, 2011). The following detailed analysis

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    Essay Length: 343 Words / 2 Pages
    Submitted: August 18, 2011 Essay by Zomby
  • Case Studies for Social Media Marketing

    Case Studies for Social Media Marketing

    Social media can be a double-edged sword for your brand in that it can virally make people aware of your brand and drive revenue or it can kill a brand literally overnight if you make a single misstep. Below are a few case studies that demonstrate some unexpected marketing blunders. Case 1: Raging Cow In 2003 Dr. Pepper/7Up's flavored milk, Raging Cow, violated the trust of the blogosphere by recruiting five of the Web's most

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    Essay Length: 519 Words / 3 Pages
    Submitted: August 18, 2011 Essay by nikky
  • Health Food Market

    Health Food Market

    " is the answer for sweet-lovers but wants to balance their diet at the same time. There is an indication that the health conscious markets is growing and are taking the risk to buy premium products to satisfy their needs. (Perceived value = Expected value). A.) MARKET SUMMARY A.1 Segmenting Segmentation: Segment Variables Behavioral Benefit Nutritious Psychographic Social Class Upper- middle class to upper-upper class, working class Lifestyle Healthy lifestyle Personality Health conscious, vain, food

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    Essay Length: 378 Words / 2 Pages
    Submitted: August 20, 2011 Essay by Woxman
  • Integrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace

    Integrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace

    Prepared for Rhapsody- online music subscription By: Carla Lowman Date: June 25, 2011 Table of Contents Starting an e-business in the Electronic Global Marketplace: Completing an Integrated e-Marketing Plan............1 Executive Summary.............................................................................................................................................................3 Selection of the e-business for the Project......................................................................................................................5 Environmental Analysis of the Marketplace...................................................................................................................6 Targeted Market Segmentation..................................................................................................................................... 13 Consideration of Placement Decisions......................................................................................................................... 14 Consideration of Product Decisions...............................................................................................................................16 Consideration of Pricing Decisions.................................................................................................................................18 Analysis of Innovative Promotional Communication Tools........................................................................................20 Implementation and Measurement of Strategic Goals..............................................................................................24 Conclusions and Recommendations

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    Essay Length: 5,046 Words / 21 Pages
    Submitted: August 20, 2011 Essay by Paul
  • Business Society - Tmp Directional Marketing

    Business Society - Tmp Directional Marketing

    I began working for a company in 2004 that was called TMP Direct which was a tall organizational structure; while it was family owned it also had a board of directors. In 2006 the father decided to split the company and gave the advertising side to the son, and we became TMP Directional Marketing. The son right away sold his half to investors. For the next 3 years things began to change. Before the company

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    Essay Length: 301 Words / 2 Pages
    Submitted: August 20, 2011 Essay by Maxi
  • Definition of Marketing

    Definition of Marketing

    The first definition is the Kotler's definition 1997: "Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging product and value with others" The process is the planning and research to make product. It meets what individuals and groups demand by exchange product and value with others. The demand is wants for specific products that they are ability and willing to buy it. Basic on

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    Essay Length: 384 Words / 2 Pages
    Submitted: August 21, 2011 Essay by Marry
  • Global Market Overviews

    Global Market Overviews

    16.1 GLOBAL MARKET OVERVIEWS At the present moment, the global aviation industry is experiencing a great shift in market growth and penetration around the world. The United States of America along with many European nations were in the forefront of aviation success while Asia remained comparatively docile. Recent trends around the world are now showing that Asia is rapidly becoming a hot spot for aviation growth and many mature Western aviation markets are experiencing serious

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    Essay Length: 440 Words / 2 Pages
    Submitted: August 21, 2011 Essay by Zomby
  • Multi Level Marketing Vs Pyramid

    Multi Level Marketing Vs Pyramid

    Multi level Marketing is not a very viable concept, even theoretically, nor is it a very profitable means of distribution for all parties involved in Multi level Marketing. This non-viability is basically caused by a heightened expectation of easy money. Inspite of offering excellent products, some of the Multi level Marketing efforts have been miserable failures Reasons for failure * The driving mechanisms are intrinsically unstable, and therefore tend to over saturate the market with

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    Essay Length: 1,893 Words / 8 Pages
    Submitted: August 21, 2011 Essay by nikky
  • Marketing Plan - Defender Vitamin Beverage Alternative

    Marketing Plan - Defender Vitamin Beverage Alternative

    One-Year Marketing Plan Defender Vitamin Beverage Alternative Pro-Health, Inc. Chicago Marketers Table of Contents 1. Executive Summary................................................................................3-4 2. Product Introduction, Description, Target Market a. Product Introduction, Description.........................................................5 b. Target Marget..............................................................................5-6 3. Strategic Initiatives a. Financial Goals...............................................................................6 b. Non-financial Goals.........................................................................6 4. Situational Analysis and Competition a. Situational Analysis.......................................................................7-8 b. Positioning Statement.......................................................................8 c. Competition..................................................................................9 5. Strategies and Tactics.............................................................................9-10 6. Marketing Program a. Product/Service.........................................................................10-11 b. Place..........................................................................................11 c. Price..........................................................................................11 d. Promotion................................................................................11-12 7. Breakeven Analysis, Promotional Plan & Sales Goals

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    Essay Length: 4,494 Words / 18 Pages
    Submitted: August 21, 2011 Essay by Maxi
  • Market Analysis of Hotel Industry

    Market Analysis of Hotel Industry

    Dharmsinh Desai University Centre for Management Studies, Nadiad, Gujarat Management Research Project As per the syllabi of MBA Program, Centre For Management Studies, each student of MBA has to work on Research Project selecting a topic preferably from his/her specialization area. Research Project will carry 100 marks. In preparing the Project, the students are required to follow the under mentioned guidelines: The Research Project may be based on primary or secondary data or both. 1.

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    Essay Length: 494 Words / 2 Pages
    Submitted: August 22, 2011 Essay by Zomby

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