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A Study on Digital Banking and an Overview on Mobile Application

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A study on Digital Banking and an overview on mobile application



Mrs. Swetha S menon

Assistant Vice president

Axis bank (Nungambakkma branch)


Deepthaa M


In partial fulfilment for the award of degree of



(School Of Excellence of Bharathidasan University)

TRICHY – 620 014


I take this opportunity to thank Mrs. Swetha S. Menon (Assistant Vice president) of Axis Bank Nungambakkam and all the staff from this branch.

I am very much thankful to our Director and the faculty members for creating this immense opportunity for us.

I would like to offer my sincere thanks to my Mentor Satyanarayana Rentala for his guidance and support throughout this internship program.

And finally I would like to thank the God, my family and friends for their support in the completion of this Internship Successfully

Date: 08/07/18 Name: M. Deepthaa

Place: Chennai

Executive Summary:

A research project on digital banking conducted in Axis bank, Nungambakkam branch. The various digital banking factors are studied in this project like satisfaction, awareness and motivation towards digitalization. The number of people interested in mobile application and other deals, offers provided by the bank to its customers.

Many researches have been done on the topic Digital banking. This project is done with axis bank customers. As the bank is India’s 3rd largest private banking sector, we would get the Data samples from a wider age group and economic background.

The bank in which the study was conducted is a retail bank, the hierarchy of the bank is as follows – Branch head, Operations head, manager, two assistant managers, one teller com assistant manager, branch sales manager, assistant sales manager, Branch relationship managers, credit card dealer, personal loan, home loan, business loan team, Max insurance manager. As it is a retail bank the loan team, insurance manager and credit card person are all from different branches who work here on alternate days.

A survey was conducted by circulating a questionnaire, data was collected from the customers at the branch, also data was collected through online survey.

The major findings from the survey are- People are ready to accept changes but enough time is needed to ace the change. There is no proper guidance to the elderly and uneducated people about this digital transformation. During the internship period, along with survey spoke to customers and helped around seven to ten customers with the speed banking, cheque deposit machine and around five people with the mobile application

Table of Contents


Type chapter title (level 2) 2

Type chapter title (level 3) 3


Type chapter title (level 2) 5

Type chapter title (level 3) 6

Chapter 1


1.1.2 Banking definition:

As per Section 5(b) of the Banking Regulation Act, 1949, "banking" means the accepting, for the purpose of lending or investment, of deposits of money from the public, repayable on demand or otherwise, and withdrawable by cheque, draft, order or otherwise.

Banking system in India

Banking in India originated back in 18th century. The first bank was Bank of Hindustan established in the year 1770 but liquidated in 1829-32. Then GENERAL BANK OF INDIA was established in 1786 but failed in 1791.

1.1.3 Timeline:

Oldest and largest of banks still in existence is SBI, 1806 Originated as Bank of Calcutta

Founded by presidency government three banks as follow: 1809 Renamed as Bank of Bengal

1840 Bank of Bombay 1843 Bank of Madras

1921 Above three banks merged as Imperial Bank of India 1955 State Bank of India

1935 Presidency banks acted as quasi central banks, Until Reserve bank of India established under Reserve bank of India act 1934

1960 State Bank of India controlled eight state-associated banks under SBI Subsidiary act 1959

Called as associate banks

1969 Indian government nationalized 14 major private banks One of the big bank was Bank of India

1971 creation of credit guarantee corporation 1975 Creation of regional rural banks

1980 6 More banks were privatized majority lenders in Indian economy

Was dominating because of their large size and widespread networking. 1982 NARBAD

1982 EXIM With a view to help agriculture, housing, foreign trade and industry 1988 NHB was setup

1990 SIDBI

Even after the remarkable growth in the development of the banks, large portion of masses left untouched by the banks. Because of this



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