Advertising and Creativity

Nowadays, advertising is very important: it is leveraged trade. Business cards,

calendars, billboards, outdoor advertising, the advertising pillars - in many places and

on many subjects is the ability to place an ad. The market is very competitive, so

today we have to advertise very particular and unusual. Effective forms of advertising

are also leaflets and advertising in newspapers, television and the Internet.

Especially the last one develops very quickly and produces a great results.

Good advertising is an effective advertising. And to be effective it must be creative

and stand out from others. But creativity is not only a vivid imagination and ability to

fantasize. Creativity is the ability to create new, unusual solutions. This is the ability

to be amazed at, observation of reality and moving beyond the pattern. This ability is

next to the emotional intelligence and it is a trait highly desirable by employers. In

the world of advertising is simply irreplaceable. Creativity manifests itself in an

extraordinary marketing, finding new customers and non-standard ways to reach

them. And also looking for publicity, which in effect is to increase sales and profits. It

is Important because creativity has to be useful and fit for action, which is to produce

advertising. The creative staff has ideas that can be applied in practice, which will

benefit for the company.

What determines good advertising? From the people who create it. The easier

advertising is in the human brain it stays longer there. These are ads that just come

off a few times and people will remember it the next few months. However, if the ad is

boring observers will stop looking at it and in a few minutes will not remember even

what the ad was about.

To advertise something on the order of sale this product we can distinguish three

promotional functions: 1.Information - this feature informs customers that the product