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Decline of Video Game Advertisements

Essay by   •  July 13, 2011  •  Essay  •  636 Words (3 Pages)  •  2,016 Views

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It was solely in the 1970 when video games started changing into a software for leisure and fun. Ever since, the industry of video and computer video games has not regarded back. The entertainment business saw video video games increase at a galloping velocity within the next few decades. On the planet of know-how and innovation, video games have performed a necessary role in society.Why is it then it seems the quality of gaming advertisements has gone down hill from the golden days of gaming. After seeing the commercial for the new Rayman Raving Rabbits game, all I could say was "wow" Seriously, how is a bunch of guys peeing in the snow supposed to make me want to buy the game? Does anyone stop to think about how bad video game commercials have gotten? With the new Zelda game, they got it right: plenty of shots of the game, less fillers, and "fluff"... it's actually the best game commercial I've ever seen. But some of these commercials are so pointless and have nothing to do with the game at all. I thought Sega was the worst offender, back during the Nintendo vs. Sega war. I Remember a commercial where the guy playing the gameboy hits himself with a chunk of roadkill and then goes "duhuhuh, colors." Dear lord, that was the poorest excuse of a game commercial I had ever seen, but the ones that Sony is churning out are so stupid it makes me want to boycott the games out of spite. What the hell happened to game commercials? How hard is it to put a video of the game and say "Here's what it looks like. Now do you want it?" No... the average game commercial features less then five seconds of actual game footage... sometimes none at all. And you wonder why a lot of these game companies are bleeding money.

Most of the print ads you see in magazines are terrible as well. In the past, some of the ads were genius. Genesis does what Nintedon't. Simple and effective. The message there is clear: Genesis has better Graphics then the NES and here are the screen shots to prove it. Now let me pick up a fairly recent (November 2010) EGM and let's see what some of the ads are. OK, a two page ad of a guy flying through the windshield of his car. Big words, "SMASHING!" Ad is for Burnout 2. Actual title of game takes up 10% of ad. Actual screen shots take up less then 5% of ad. Gee wiz, I wonder why Acclaim is going bankrupt . Now here's another two page ad, this one for Superman: The Man of Steel for the X-Box. The first page is just a big Superman Crest. The 2nd page has four whole screen shots. Actual title of the game takes up about 2% of the ad. Screenshots: 10%. Superman Crest: 20%. And that leaves the remaining 68% of the ad: NOTHING BUT BLUE. That's it. The actual space to let you know that you can only buy it on the X-Box is less then 1%. Fucking idiots. I'm sick to death of game ads. Very, very few are good (GTA and Zelda)... most of them are extremely



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