Case Study

Q2: Describe all facets of Build A Bear product .What is being exchanged in Build A Beartransaction?FACETS OF BUILD A BEAR PRODUCT:

The eight facets are shaped into eight workstation through which their toy is processed step bystep with the help of workers.The facets are:

CASE STUDY

Page 4

1-

CHOOSE ME:

W

here customers select an animal of his choice to be stuffed.

2-

STUFF ME:

They blow in the stuffing as much as he/she wants.

3

-

HEAR ME:

W

here the customer adds a voice box.

4-

STITCH ME:

W

here the child stitches the animal shut.

5

-

FLUFF ME:

H

ere blow drying spa treatment is done.

6

-

DRESS ME:

The animal is dressed here.

7

-

NAME ME:

At this point the birth certificate of the toy is made in the name of the child.

8

-

ACCESSORIES:

Accessories are added at this stage.

WHAT IS EXCHANGED?

By the time the children leave the workshop they have more than a toy. They have the memoryand the experience of taking part in the making of the product.So, it is not the product Build ABear is selling for money but it¶s the experience

Q2: Describe all facets of Build A Bear product .What is being exchanged in Build A Beartransaction?FACETS OF BUILD A BEAR PRODUCT:

The eight facets are shaped into eight workstation through which their toy is processed step bystep with the help of workers.The facets are:

CASE STUDY

Page 4

1-

CHOOSE ME:

W

here customers select an animal of his choice to be stuffed.

2-

STUFF ME:

They blow in the stuffing as much as he/she wants.

3

-

HEAR ME:

W

here the customer adds a voice box.

4-

STITCH ME:

W